Contents of this article
- 1. What are the principles and key points of naming a company?
- 2. What are the requirements for registering a company name?
- 3. Company name requirements
- 4. Are there any regulations for corporate naming?
What are the principles and key points of naming a company?
Principles and key points in naming companies
The principles and key points of naming a company. A cultured name will be praised wherever you go. Naming is actually very labor-intensive. A name is a title for a person to "walk around the world". A good company name can make the company's development more attractive. Okay, let me tell you the principles and key points of naming your company.
Principles and Key Points of Naming a Company 1
1. Principles for naming companies:
1. In line with the numerology of the corporate legal person or the largest shareholder
That is to say, choose your favorite god through numerology, and then combine it according to your favorite words; a good name should be easy to remember, easy for consumers to identify, conducive to promotion and communication, and build the core competitiveness of the brand;
2. Comply with the five-frame profile
This is a naming method spread from Japan. It only serves as a reference in the entire naming process and is not the main factor;
3. The company name should be identifiable
This is the symbol that distinguishes our company from other companies. It requires originality and strives to avoid the same, making it clear to everyone.
4. The company name should be consistent
The corporate name should be qualitatively consistent with other corporate images and should not be contradictory.
6. The company name is proprietary
An enterprise must have its own proprietary concept in order to be innovative in the market. The name should be chosen based on the legal person's life information, try to make up for the disadvantages in the development of the enterprise, highlight its own advantages, and avoid being similar or identical to other enterprises. , especially with companies in the industry;.
7. Comply with the five-frame profile
It is also commonly known as the right time, right place, and right people. The purpose is to combine these three aspects of good luck into the name, so that the resulting company name can play a role in increasing luck. The industry in which an enterprise is located belongs to different five elements. This article comes from Free Naming (). Therefore, when naming, the five elements used in the company's industry should be the same or mutually complementary. Only in this way can the enterprise develop smoothly, have a promising future, and develop greatly in this industry. , the business is getting bigger and bigger.
8. Good at mathematics and science
The name of the company (including the full name and abbreviation) must not only be auspicious, but also different industries should have different emphasis when choosing names. Specifically speaking, it is necessary to ensure that the heaven, earth, personality, general, and outer patterns are auspicious in mathematics, and there should be no ominous character in the name.
2. Key points for naming a company:
1. Will the sound be pronounced smoothly?
2. Can fully reflect the company’s corporate culture characteristics
3. It is easy to see clearly even from a long distance.
4. There is no similarity with other company names and there will be no confusion.
5. The artistic conception of righteousness is very beautiful
6. Easy for foreigners to pronounce
7. Standards are easy to design
8. It will not cause inappropriate associations among others.
9. Is it good to express it in English?
10. There is continuity between the new company name and the old company
11. Once you land abroad, there will be no bad "different names"
12. Will the name and industry image make people feel conflicted?
13. Good pronunciation and rhythmic pronunciation.
14. You only need to recite it once or twice and you will remember it firmly.
15. Standard fonts are easy to design
16. In one second, let people know what the product is selling.
Principles and Key Points of Naming a Company 2
1. Principles and methods of company naming
1. It means good luck
Enterprise groups such as "Announcement Bird" and "Golden Liufu" all have auspicious names. Not only consumers like an auspicious name, but partners are also willing to accept it. How can the company not make a lot of money?
2. The company name should be conducive to shaping the company’s image.
Building an image is very important for every company and can be said to be a matter of life and death for them. The first step in building an image is to come up with a good company name.
3. The name has affinity
A good corporate name should not give people a too serious feeling, nor should it give people a feeling of being distant from others. Instead, it should have a kind of affinity, that is, it should make people feel approachable and trustworthy, or at least give people a sense of trust. Ability to feel approachable.
4. The company name should reflect the company’s philosophy and service purpose
This helps to shape the company's image. For example, Panpan Group is named after our national treasure giant panda, which gives people a sense of honesty and stability, thereby establishing a good company image.
5. The company name should be bold
For example, "Tsinghua Tongfang", as soon as you hear the name, you will know that this enterprise has a broad vision and mind, and the enterprising and fighting spirit of the ancient Tsinghua University is also included in it. This is really a typical and bold name.
6. Use place names
If the location of the company has historical origins, you may wish to name the company directly after the place name: Place names such as Taishan and Xinghua Village have very deep historical roots, and these place names are also familiar and loved by people. If the company is named after these place names, , which is very conducive to the promotion of the company's products.
7. The name must have a distinct “personality”
Companies such as "Wangwang" and "Wahaha" give people a very unique impression, and such company names are often unforgettable.
8. Strive to explore the cultural heritage of the company name
Let a good name increase the company's cohesion and highlight the company's cultural characteristics. If the company name can reflect its cultural heritage, it will undoubtedly have a strong advantage among similar companies.
2. Company naming rules
1. The company name shall not be similar to the names of companies in the same industry that have been registered and approved by the same company registration authority, except for those with investment relationships.
2. The name of a company shall not contain the name of another company, unless it has an investment relationship or is authorized by the company and uses the abbreviation or specific title of the company.
3. Except for companies established by the decision of the State Council, the company name shall not be preceded by the words "China", "China", "National", "National", "International", etc.
4. If the words "China", "China", "National", "National" and "International" are used in the company name, these words should be industry qualifiers.
5. Wholly foreign-owned companies and foreign-invested companies controlled by foreign parties that use foreign (regional) investment company names can use the word "(China)" in the middle of their names.
3. Company naming ideas
1. Good at mathematics and science
The company name (including full name and abbreviation) must not only be auspicious mathematically, but also different industries should have different emphasis when choosing names.
2. Uniformity
The company name should be qualitatively consistent with other images of the company and should not be contradictory.
3. Exclusiveness
A company must have its own proprietary concept in order to stand out in the market.
4. Identification
It is a symbol that distinguishes a company from other companies. It is required to have original meaning, avoid duplication, and make it clear at a glance.
5. Transmission
The company name is concise, clear, easy to write and easy to remember, which is a necessary condition for communication.
6. Five elements are in order
The industry a company belongs to belongs to different five elements. Therefore, when naming, the five elements used should be the same as or complementary to the five elements of the company's industry. Only in this way can the company develop smoothly and have a bright future. It can develop greatly in this industry and the business will become bigger and bigger.
What are the requirements for registering a company name?
There are following requirements for registering a company name.
1. The name should use Chinese characters;
2. The name must not contain content or words prohibited by law;
3. The company name should consist of a trade name or business name, industry or business characteristics, and organizational form;
4. Other requirements stipulated by law.
[Legal basis]
Article 8 of the "Company Law of the People's Republic of China"
A limited liability company established in accordance with this law must indicate a limited liability company or a limited company in the company name words. A joint-stock company established in accordance with this Law must indicate the words joint-stock company or joint-stock company in the company name.
Article 3 of the "Provisions on the Registration and Management of Enterprise Names"
When an enterprise applies for registration, the enterprise name shall be approved by the competent authority for registration of the enterprise name. The enterprise name can only be used after approval and registration, and it enjoys exclusive rights within the prescribed scope.
Company name requirements
1. Avoid misleading names.
2. Reject names with negative connotations.
3. Try to avoid using letters and numbers.
4. The number in the font size part should not be too many.
5. Some words should be easy to read, write and remember.
6. Font size should suit consumers’ tastes.
7. Company or enterprise names should not contain the name of another company or enterprise.
8. The company name shall not infringe the name rights of other companies or enterprises.
9. It must not contain content that is expressly prohibited by laws and regulations.
10. Do not use a company name that has been revoked or has been deregistered for less than 3 years.
11. Do not use the same name as the original name of another company that changed its name less than 1 year ago.
12. With the permission of the trademark owner, the trademark can be used as a trade name to apply for a company or enterprise name. The name is a personal right enjoyed by a joint stock company as a legal person. The name right of a joint stock company is established in accordance with the law and is protected by law and shall not be infringed. Our country's Company Law stipulates that a joint-stock company established in accordance with the law must indicate the word "joint-stock company" in the company name, and it must comply with the registration of corporate legal person names. The company name should consist of three parts: the trade name or trade name, the industry (business characteristics) and "joint stock company"; the company name should be preceded by the name of the region and division where it is located, and it shall enjoy exclusive rights within the administrative division where the name is used. The names of companies in the industry must not be confused. The name of a company with foreign investment does not need to be named after an administrative division, and the names of the same industry across the country must not be confused; a company with foreign investment can have a foreign name that is consistent with its Chinese name.
Legal basis: Article 8 of the "Company Law". A limited liability company established in accordance with this law must indicate the words "limited liability company" or "limited company" in the company name. A joint-stock company established in accordance with this Law must indicate the words joint-stock company or joint-stock company in the company name.
Are there any rules for corporate naming?
1. The name of an enterprise shall not be similar to the name of an enterprise in the same industry that has been registered and approved by the same enterprise registration authority, except for those with investment relationships.
2. The name of an enterprise shall not contain the name of another enterprise, unless it has an investment relationship or is authorized by the enterprise and uses the abbreviation or specific title of the enterprise.
3. Except for enterprises decided by the State Council to be established, the names of enterprises shall not be preceded by the words "China", "China", "National", "National", "International", etc.
4. If the words "China", "China", "National", "National" and "International" are used in the name of the enterprise, these words should be the qualifier of the industry.
5. Wholly foreign-owned enterprises and foreign-invested enterprises controlled by foreign parties that use foreign (region) investment enterprise names can use the word "(China)" in the middle of their names.
The names of the above-mentioned third, fourth and fifth categories of enterprises must be approved by the State Administration for Industry and Commerce, except for the use of the word "International" in the middle of the enterprise name.
Extended information:
The company name must not contain the following content and text:
(1) Harmful to the public interests of the country and society;
(2) May cause deception or misunderstanding to the public;
(3) Names of foreign countries (regions) and international organizations;
(4) The name of the political party, the name of the party, government and military organs, the name of the mass organization, the name of the social group and the troop number;
(5) Chinese pinyin letters (except those used in foreign names) and numbers;
(6) Prohibited by other laws and administrative regulations.
References:
Baidu Encyclopedia-Enterprise Name Registration Management Regulations
The above is all about the company naming rules, the principles and key points of company naming, and the related content of the company naming rules requirements. I hope it can help you.