Contents of this article
- 1. How about opening a sporting goods store?
- 2. Address of Beijing Double Happiness Sports Goods Store
- 3. Where can I find a large sporting goods shopping mall in Beijing?
- 4. Where can I buy fitness equipment nearby?
How about opening a sporting goods store?
How to open a sporting goods store
1. Choose the best area
The location criteria for sports goods stores are leisure pedestrian streets, commercial blocks, downtown areas, and target consumer group gathering places.
The block where the specialty store is located has frequent commercial activities, so the turnover is bound to be high. Such a store location can be said to be a "high-priced place", but you must also verify whether the foot traffic in this area is the effective foot traffic for your brand. The positioning of sports brands has certain distinctions. The target consumer groups will go to different places to buy based on factors such as the customer's age, occupation, social role, economic income, cultural background, etc.
For example, casual-style, low-priced brands are generally suitable for students and people who have just joined the workforce and have low incomes, while popular-style, high-priced brands are generally suitable for people who have been working for a long time and have higher incomes. These two groups of customers There are naturally differences in the places where clothing is purchased: young people with low incomes like to visit shoe and clothing stores with large traffic flow and relatively low overall prices, which are concentrated in neighborhoods; people who prefer expensive brands like to visit stores with good shopping environment, complete supporting facilities and popular people. A place with low traffic volume. For example, Beijing Road in Guangzhou has a very large passenger flow, but if the U.S. POLO brand with a high positioning chooses to sell here, it will not have an ideal investment return ratio.
In particular, important factors for the location selection of second-tier sports brands also need to be considered: Are there first-tier brands competing in the same category in this commercial district? For example, opening a store next to first-tier brands such as Li Ning and Anta, and driving the target consumer groups to patronize by "sugar daddy", As a result, the sales of this brand are patronized, which is a beneficial aspect.
2. Choose the best location
Use professional "people flow route" calculation tools in site selection. Bring a stopwatch, an honest employee, a pen, a notebook, and a sharp eye, stand in front of the store you want to choose, and faithfully record the flow of people, vehicles, passing time, and the number of target consumer groups. Data such as the store entry rate of competitive brands can be used to help you make decisions with scientific data, thereby effectively avoiding sensibility and impulsiveness in location selection.
① "Time period"
It refers to the time of day that sports brand stores need to operate, usually 10:00-22:00. Then within this operating time period, one hour is used as the evaluation unit to analyze the flow of people in each different time period. , traffic flow and changes in related indicators. This can determine the peak period of passenger flow in the area, the main concentration time of target customers, and the direction of passenger flow.
② "Number of passengers/vehicle flow"
It refers to the total number of people and vehicles passing through the target store during the evaluation period. This indicator reflects: the business atmosphere of the target store location and the level of customer gathering capabilities. There is an old saying in the past that “one step can save three cities.” One step away from the store address may result in a 30% difference in sales. This is related to the flow of people (the route of people's movement). Someone may come here and turn around, then this place is a place where customers cannot reach. It is not different from a small alley, but the business is much different. These must be taken into consideration when selecting a site. In addition to the flow of people on the sidewalk where the location is located, the flow of vehicles (including cyclists) in the middle of the road must also be measured. Whether the traffic on the other side of the road is counted depends on the width of the road. Even if the road is narrow, if the road width exceeds a certain standard, customers will no longer be able to come over for consumption, and the traffic on the opposite side will not be counted. However, this is only a general quantitative indicator. If you want to conduct a detailed and in-depth analysis, you must also understand the "number of target consumer groups". From the "number of target consumer groups" indicator, we can analyze whether the store is highly targeted. If the proportion of this indicator is higher, it means that the store has a higher chance of success in operating sports brands!
③ "Main passenger flow direction"
It refers to the pedestrian street in front of the store. Among the two directions of traffic, which direction is the focus of people? This indicator plays a very important role in the display of the store after its subsequent opening.
④ "Number of competitors entering stores"
To a certain extent, comparison can reflect the adaptability of similar product operations. If there are no major problems with your competitor's door, window display, or lighting, but the store entry rate is very low, then it has actually given you a wake-up call: Is there a problem with the adaptability of this street to the target consumer group? Of course, it is also It can help you compare your own store entry rate in the subsequent operation of the store, so as to effectively find the gap in operation.
⑤ "Gathering Point"
It refers to places where passenger flow gathers, such as: bus stations, subway stations, taxi stands, department stores, large supermarkets, parking lots, leisure and entertainment squares, intersections with crosswalks, etc. The more gathering points, the greater the flow of people and the greater the "popularity". KFC's principle for successfully opening a store is: "Strive to open stores in and near places with the most customers."
3. Choose the best location
The study found that in order to find the best store location, we should first distinguish two types of commercial pedestrian streets of different natures. One type is the "mixed" pedestrian street, that is, the shops on the pedestrian street have a wide range of business scopes and each has its own style; the other type is the professional pedestrian street. Pedestrian street, that is, the shops on the entire pedestrian street basically sell the same type of goods, such as clothing street, electrical appliance street, etc.
① For the "Assorted" pedestrian street, it is best to choose shops near both ends of the pedestrian street.
Stores in this location usually have large customer traffic and active transactions.
② Professional pedestrian street, the best location is three-quarters of the way.
It is not advisable to choose shops near both ends of a professional pedestrian street. Taking the clothing street as an example, research on shopping behavior patterns found that when a customer goes to the clothing street to buy shoes and clothing, no matter where he starts shopping on the street, based on the principle of shopping around, he will rarely go to the clothing street. After looking at the first store, he started to buy because he knew that the whole street was full of clothing stores. There was no guarantee that what he liked now would not be more suitable later; even if he really had a soft spot for that piece of clothing, he would often I will see the same style again in other clothing stores later, and it is not too late to decide where to buy after comparing the prices.
But on the other hand, there are very few people who have to wait until they have walked through the entire pedestrian street and reached the last store before buying something. Usually, consumers wait until three-quarters of the way through the pedestrian street. After thinking about it, they have seen everything they need to see and compared prices, so they decide to buy on the spot as long as the price is right. Therefore, for professional pedestrian streets, the best shops are three-quarters of the total length of the pedestrian street.
Inspection - risk avoidance
The success of a store operation is often inseparable from the right time, location, and people. Once you decide to open a store, you must conduct a comprehensive inspection of the selected location to understand the area's population density, business district planning, etc., in order to avoid investment risks. Generally, it needs to be investigated from the following three aspects.
1. Examine business district planning
Not all "golden market entrances" are necessarily profitable. Sometimes when municipal planning changes, lively areas may become deserted places. Therefore, entrepreneurs should take a longer view when selecting a location and learn more about the future development of the area. Focus on examining whether it is consistent with urban planning and development, whether there will be municipal relocation and surrounding population relocation, and whether it will enter the red line range in urban planning. Those that enter the red line will be resolutely not touched; those in aging business districts will be resolutely not set up. Shopping streets and business districts with potential for development are areas to be considered for location placement. In addition to municipal planning, attention should also be paid to future industry competition in the region.
2. Examine the cost-effectiveness of rent
For stores with different geographical environments, traffic conditions, and building structures, rents will vary greatly, sometimes even more than ten times. For entrepreneurs, they should not just look at the superficial price, but should consider the cost-effectiveness of the rental. For example, for a sporting goods store with a monthly sales revenue of about 30,000 yuan, the monthly rent is more suitable between 3,000 yuan and 5,000 yuan, which can guarantee a certain gross profit margin.
3. Examine the surrounding environment
When examining the surrounding environment, we need to observe it from two angles. One is from the perspective of a businessman: What are the signs that this location can create performance? What is the consumption rate of the fixed population in this location? Are they surrounded by low-end brands? Secondly, from the perspective of customers Angle: Will you go shopping here? Who are the people who go shopping here? Is the store conspicuous? Can people driving by see it? Can pedestrians notice it from the sidewalk?
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Beijing Double Happiness Sports Goods Store Address
1. Luyindi Sports Goods Store: Wanshouzhuang Road and Yuyuantan South Road
2. Dynamic Sports Store: North of the East Side of Yinke Building, No. 29 Haidian Street, Haidian District
3. Sports Rhythm Sports Goods Store: Tongzhou District Chengguan Town
4. Dongfangdu Sports Goods Store: No. 1-2 Dongli, Tianning Temple
5. Tianyuanhao Trading Company Sports Goods Store: Intersection of Wenxi Road and Zhengyang Community
6. Sports Supplies Mall: No. 29, Gymnasium West Road, Chongwen District
7. Sports Goods Store: No. 34-2, Andingmennei Street, Dongcheng District
8. Tree Planting Three-dimensional Sports Goods Store: No. 26-6 Dongli, Chaoyang China Textile Lane
9. Lanshi Sports Goods Store: near Xueyuan North Road and Huayuan North Road
10. All-Star Sports Goods Store: Gymnasium Road, Chongwen District, Beijing
11. Hugejia Sports Goods Store: Shijingshan, Beijing Yangzhuang Road, District, south of the tax service hall of the State Taxation Bureau, 150 meters west of the intersection of Yangzhuang Road and Yangzhuang East Street
12. Beijing North Huaao Sports Goods Store: 87 Wangfujing Street, Dongcheng District, Beijing Number
Where can I find a large sporting goods shopping mall in Beijing?
Tianyuan Lisheng Sporting Goods Store is one of the largest sporting goods stores in Beijing and even across the country. It is located at No. 201 Wangfujing Street, Beijing. It is a comprehensive commercial building specializing in sporting goods. The first and second floors are mainly for famous brand stores; the third floor has sports equipment, musical instruments and famous brand sports shoes; the ground floor mainly sells sports facilities and fitness equipment. International and domestic sports brands are all available, and all the major brands in the store are competing for discounts and promotions. Try your luck here, and you might come back with a lot!
Where can I buy fitness equipment nearby?
Go to some large sporting goods stores, or go to some brand online flagship stores.
1. Although the price of fitness equipment purchased in a sports goods store is higher, it can be experienced and applied, and it can be shipped to your home quickly after purchase and started to be used.
2. If you buy it in an online flagship store, the price will be lower, but there is no way to see the actual product. It is difficult to know exactly how to use some complex fitness equipment, and if it is a large piece of fitness equipment, some delicate parts may be damaged during transportation.
Extended information:
Home fitness equipment is characterized by practicality, small footprint, non-disturbing and high safety. When purchasing, you must first consider safety, secondly consider whether there is space for placement and whether there is noise, and finally ensure that its utilization rate is high, that is to say, it must be practical and meet your own exercise needs to avoid being idle soon after buying it.
Try to purchase instruments with reasonable design and fine workmanship, and check whether the surface is smooth and whether the connection parts such as welding and screws are firm. Don't be greedy for cheap, because many rubber products involve environmental issues and the quality may not be up to standard. If possible, it is best to ask an expert to help you choose. In addition, pay special attention to after-sales service and maintenance guarantee, and try to choose a brand with good reputation and high visibility.
After purchasing, read the instruction manual carefully to understand the performance of the equipment in detail, and check it carefully to ensure safety. Do not let children use fitness equipment alone to avoid injuries caused by excessive exercise or collision. The space where the equipment is placed should be ventilated, and a certain area of anti-smash mats can be laid to protect the floor. However, sweat stains on the mats should be cleaned regularly to avoid the breeding of bacteria.
Reference source: People's Daily Online - How to choose home fitness equipment
The above is all about sports goods stores, how to open a sports goods store, and related content of sports goods stores. I hope it can help you.