Contents of this article
- 1. The value of the innovation and entrepreneurship training program for college students
- 2. Campus snack shop business plan
- 3. How to write a company profile of a snack shop
- 4. Online store business plan 2000 words
The value of the innovation and entrepreneurship training program for college students
College student innovation and entrepreneurship food project plan (5 general articles)
In the real society, there are more and more places where we can come into contact with business plans. Business plans can help entrepreneurs publicize and obtain financing. What issues should be paid attention to when drafting a business plan? Below is the innovative and entrepreneurial food project plan for college students (5 general articles) that I compiled for you. It is for reference only. You are welcome to read it.
College student innovation and entrepreneurship food project plan 1
1. Project Overview
Food is the most important thing for the people! Food is always the basic element most closely related to people's lives. However, with the progress and development of modern society, food safety deficiencies have caused the public to lose confidence for various objective reasons. Excessive pesticides, chemical additives, and genetically modified technology continue to challenge the bottom line of human health. Letting people eat well is no longer the focus of the development of agricultural products. Letting people eat with confidence is the most essential standard of all food! The new concept of natural food is to use unpolluted green mountains and clear waters, strictly control the use of pesticides and fertilizers, and grow pure natural plants that are pollution-free and non-intrusive. After a unique processing process, they are delivered to people's dining tables.
This project will involve specialized food, green food, and food testing, with strict management in the form of a specialty store, so that the concept of food safety can be deeply rooted in the hearts of the people.
2. Team Overview
1. How this organization will be established, its name, and registration area have not yet been determined. The registered capital is about 100,000-150,000. The affiliation, legal representative, and company address have not yet been selected.
2. The company’s equity structure
3. Description of the company’s main business scope;
(1) Specially for food (2) Green food (3) Food testing
4. Introduction to the company’s main management;
General Manager: Responsible for the company's operations and development, market coordination, and quality supervision. Marketing General Manager: Responsible for the company's publicity, implementation of foreign procurement, and management of the management and operation of catering experience stores.
Business General Manager: Responsible for the company's business development, procurement and sales of agricultural products. Management and operation of catering plants.
5. The company’s corporate culture, business purpose and service philosophy;
Corporate culture: Be a company with conscience, a company with a sense of responsibility, and a company that is highly trusted. To build a professional high-end food sales and processing enterprise in China, with food safety as its mission and love of life as its purpose. Safe food, safe life.
6. The company’s development plans, ideas and prospect forecasts;
The company focuses on the agricultural product processing industry, but the current competition in the sales of various agricultural products is fierce, and food safety has been ignored by enterprises and few people are involved. We will take safe food as our mission, start from high-end communities, and sell it through specialty stores. At the beginning of the company's establishment, we gave top priority to the sales of specialty foods, making high-end community residents proud. After establishing a brand effect, we started selling green foods and started food safety testing. Eventually, we became a high-end community chain food company and became a Industry leader and standard setter.
7. Target market and market segment analysis;
High-end communities have a sense of superiority. Taking advantage of this, they can first start to provide food exclusively to the elderly, children, and pregnant women, and at the same time increase their publicity offensive. After forming the brand, we will launch popular green food, expand the mid-level community market based on high-end community stores, and implement the company's standards for testing and charging fees.
8. Market operation and development strategies, mainly including product research and development, marketing promotion and marketing strategies;
Starting from specializing in food, we have developed step by step to green products and food safety testing. We perform special processing of original agricultural products and set up Saturday visit days to experience the fun of cooking and let the company's strict safety standards be deeply rooted in people's hearts.
9. The company’s business model and profit model;
The company's business model consists of product sales expenses and food testing business income.
10. The company’s core advantages and market competition strategy;
The current market response is low and there is a lack of publicity. People's concept of natural products has not yet been fully formed. With increased publicity and strict control of products, once people recognize and trust such products, the market prospects will be broad.
3. Financing plan
1. Financing plan, use of funds
Invest in the form of a partnership and no loans are required due to the small start-up capital. The funds will be used for publicity in the early stage, accounting for 50%, and will gradually decrease in the later stage.
2. Forecast the financial situation of the project in the next four years (at least three years). Can be listed below. 3. Project profitability analysis. (1). Calculate investment profit rate and internal rate of return (2). Dynamic and static break-even calculation and analysis
(3) Sensitivity analysis of influencing factors, mainly analysis of the impact on project profitability
(4) Social benefit analysis 4. Risk disclosure and avoidance strategies
College student innovation and entrepreneurship food project plan 2
1. The purpose and tasks of marketing planning:
This planning is an online marketing plan. The purpose is to successfully launch snack foods on the Internet and gain more market share in the dazzling online snack food market, thereby winning the favor of consumers and gaining greater corporate benefits. , recognized by the vast majority of online consumers on the Internet.
2. Product Overview:
The main selling point of snack food is its unique taste or something that gives consumers a good leisure experience rather than supplementing nutrition. Snack food mainly has three consumption characteristics: flavor type, nutrition type, enjoyment type, and specialty type. Consumers cover all groups: children's snacks, teenagers' enjoyment, adults and the elderly, etc.
As a large and rapidly expanding market, China’s snack food market has the following characteristics, which are also the mainstream directions of snack food:
(1) Be more and more close to people’s eating habits and psychology, and be palatable
1. With soup, it is easy to chew, swallow and digest, such as potato chips and mineral water sold in a bundle;
2. Satisfy the mentality of seeking novelty and change. People's taste buds must be constantly stimulated by new tastes or textures in order to maintain continuous satisfaction;
3. Health, although consumers are not very clear about this, it is very important among the factors that influence their purchasing decisions. Consumers will have certain demands for the functionality of food, and different functions have become the prerequisite for market segmentation. ;
(2) From the perspective of people’s purchasing and consumption habits and psychology, it should be pleasing to the eye, pleasing to the eye, and satisfying to the dominant mind. That is, "food, sex, sex"
1. Convenience, the selling point should be close, and the purchasing process should reflect the concept of leisure;
2. Timeliness to meet their whim and irrational needs;
3. Appreciability, leisure is a comprehensive concept, it must not only taste good but also look good. Where is the most beautiful place in the store? The bulk product area;
4. Participation, everyone has the desire to dominate, it is even cooler if it tastes good, looks good and is fun;
3. Market environment analysis:
1. Current situation of snack food industry environment
Since the 1990s of the last century, "foreign" leisure has entered the country in a big way. After 10 years, the snack food market has undergone earth-shaking changes. Biscuits alone reached 1.5 million tons in 20xx, and the annual sales revenue was more than 15 billion, with a year-on-year growth of 18.25%. In recent years, my country's snack food industry has developed rapidly. Benefiting from the continuous improvement of production technology in the snack food industry and the expanding downstream demand market, the development situation of the snack food industry is very promising in both domestic and international markets.
2. Online consumer analysis:
(1)Network user analysis
With the popularization of the Internet, more and more people have joined the ranks of Internet users. Among Internet users, young people aged 18-24 account for the highest proportion, reaching 37.3%, followed by those under 18 years old (17.6%) and 25-30 years old (17.0%), the age structure of Internet users still shows the characteristics of younger age. Middle school students account for the largest proportion of netizens, reaching 28%.
(2) The rapid spread of online shopping consumption
With the popularity of the Internet, online shopping has gradually become one of people's consumption methods. Online shopping is safe, convenient and fast, and is the future development trend. Currently, there are two main service models for online shopping: c2c platform, which is e-commerce between individuals, that is, individual merchants to consumers; b2c platform, which is e-commerce between merchants and individuals, that is, enterprises ( or unit) to the consumer model.
3. Analysis of snack food characteristics:
① The rise of young consumer groups ② Healthy food dominates ③ The popularity of snack foods varies greatly depending on the type. ④ High-income families have become the mainstream of snack food consumption ⑤ Product updates are fast.
4. Analysis of snack food customer groups
Teenagers and young women are the current mainstream consumers of snack foods. Correspondence analysis shows that currently fashionable foods, especially snack foods, are no longer just for children. Adults, especially young women, have become the mainstream consumer group. The survey shows that young women aged 18 to 24 with high school/technical secondary school and college degrees are the mainstream group that leads fashion food consumption. They like to buy more fashionable brands when buying food; on the contrary, 31 to 35 year olds The male group is not too "cold" about fashionable food.
5. Internet Marketing Profit Model
1. Traditional online marketing profit model: establishing corporate product websites; opening online stores on online business platforms; online advertising and promotion, etc.
2. New profit models: blog marketing, Weibo promotion, cooperation with large group buying websites, etc.
6. Marketing mix:
1. In terms of products: establish a healthy brand of snack foods and actively promote green and organic snacks.
2. Regarding channels:
(1) Open online stores on various sales platforms
(2) Establish a blog, launch and introduce corresponding products
(3) Establish a Weibo to promote beneficial and delicious snacks
(4) Cooperate with large-scale group buying websites to carry out low-price group buying activities
3. Regarding price:
(1)Limited time discount event
(2) Timing and quantitative bidding
(3) Points redemption activities
4. For promotion:
(1)Free tasting event
(2) Weibo forward lottery activity
(3) Questions and Answers on Snack Food
Open channels: Alibaba Integrity Pass, the fee is 3,688 yuan per year. The Alibaba platform conducts investment promotion, establishes corporate websites and distribution websites, and opens corporate WeChat and corporate blogs.
College student innovation and entrepreneurship food project plan 3
Project Analysis
Taiwan is an island of gourmet food. Anyone who has been to Taiwan or eaten Taiwanese specialty food will always be fascinated by Taiwan’s delicacies. Snacks have also become very popular in China in recent years, and there are several brands that have become national chains. This shows that consumers are more receptive to snacks, especially those with special features, which sell better.
I sell Taiwan's specialty snack foods in shopping malls in high-traffic areas on a promotional basis. Most of the products are priced at 20 yuan per bag, with a small amount priced at 50 yuan per bag. The sales method is to retain customers through on-site tastings, because the products are originated in Taiwan, taste good, very delicious, and are not expensive. They are sold through promotions. Buying 3 bags only costs 50 yuan. People It is easy to be impressed at this time.
Why choose to sell Taiwanese snack foods through promotion?
1. I once helped a friend sell Taiwanese snack foods, and as a sales promoter, I did this kind of sales promotion in shopping malls in different cities, and the results were very good.
2. The investment is not big. In the early stage, I only need to find a suitable place in the shopping mall. The main expenditure is the rent of the shopping mall. My friend can provide the source of goods. If the product cannot be sold, it can be returned, and the purchase price will be cheaper than others.
3. Comply with the four major principles of entrepreneurship: real, practical, operable, and profitable.
4. Meet the eight standards for civilian entrepreneurship: low investment, quick results, simple operation, easy control, large market, large consumption, stable profits, and low risk.
5. In line with the local market: This year, we held a 10-day Taiwanese snack food exhibition in a large comprehensive shopping mall in Jinan. The sales volume was very good, and the taste was recognized by the locals. It was widely consumed, especially among children and the elderly.
6. Suitable for you: You know the characteristics of the product very well, and you are also proficient in sales methods. You have trained sales promotion personnel many times.
Market analysis
Taiwanese snack food has strong local characteristics and national cultural elements. It tastes good and has an advantage in price. People will take advantage of it by spending less money to buy good quality products and get benefits. In the past two years, snack foods have also begun to enter large supermarkets and shopping malls. The response and sales volume are very good, and the number of stores is gradually expanding, indicating that people are increasingly recognizing specialty varieties of snack foods. Although the Taiwanese snack foods I want to make are in the same category as domestic specialty snack foods, they are not comparable in terms of origin, variety, taste, and sales methods, so they are not directly competitive.
Entrepreneurship route
The first step: Try to enter the shopping mall before the Spring Festival. Since the holidays are the peak season, you will still be able to earn back the rent no matter what. At the same time, you can test the market well, and then make changes in price, variety, and publicity methods according to market demand. .
Step two: establish a firm foothold, increase sales, and form a good management model and personnel reserve.
Step 3: Open a branch in a suitable local shopping mall.
Cultural positioning: Taiwanese specialty snack food.
Product positioning: casual, delicious, special, health care, beauty, and affordable.
Price positioning: 20-60 yuan, mid-range consumption.
Economic Analysis
1. Cost: Taking 20 yuan/bag of food as an example, the purchase price is about 8 yuan, and 50 yuan can be used to buy 3 bags at the time of sale.
2. Rent: Calculated based on 5,000 yuan.
3. Personnel: 2 people, basic salary + commission, calculated as 3,000 yuan per person.
4. Income: Based on my previous experience in selling in shopping malls, Saturday and Sunday are calculated as 3,000 yuan per day, and Monday to Friday is calculated as 500 yuan (conservative estimate). Taking one month as an example, the sales income is: 3,000 yuan x 8 days +500 yuan x 22 days = 35,000 yuan; net profit: 35,000 yuan - 5,000 yuan (rent) - 6,000 yuan (salary for two people) - 17,500 yuan (purchase cost) = 6,500 yuan.
5. Investment calculation: Showcase 5,000 yuan, rent 15,000 yuan (paid for three months), benefit fee 5,000 yuan (find the person in charge of the mall), early purchases can be made on credit, minimum total investment: 25,000 yuan. If payment is made to purchase goods, working capital of 10,000 yuan is required, so the maximum total investment is: 35,000 yuan.
College student innovation and entrepreneurship food project plan 4
1. Company profile
main business coverage:
Industrialized Chinese food (including various types of "Beilu" freeze-dried foods, instant nutritious porridge, rice bowls, instant dishes, ready-to-eat vegetarian dishes and blue plum drinks, etc.
Enterprise type: new industry
□Manufacturing □Retail □Wholesale □Service □Agriculture
□New industries □Traditional industries □Others
2. Personal situation of the author of the business plan
Previous relevant experience (including time):
20xx——20xx, Tianjin Electric Meter Factory, technical worker
20xx——20xx, paper company, accountant
20xx——20xx, restaurant, accounting
20xx——20xx, entertainment center, accounting
20xx——20xx, health center, accounting
20xx——20xx, Food Sales Department, Accountant
20xx——Preparing "Three Auspicious Treasures, Your Store" so far
Educational background, relevant courses studied (including time):
20xx——20xx, Tianjin Electric Meter Factory Technical School, Electronic Instrument
20xx, Tianjin Hexi Vocational University, accounting certificate training
3. Market Assessment
Target customer description: fashion crowd, office workers, enterprise personnel, teachers, students, medical staff, patients, etc.
Market capacity or the company's estimated market share: Our store is located on the inner ring road with convenient transportation and is surrounded by high-rise office buildings, music conservatories, etc. According to reports, the fast food industry's turnover will reach 200 billion yuan in 20xx, and instant noodles alone will reach 23 billion yuan. Even if calculated at 1%, it can reach a market capacity of 200 million yuan, and the market share is expected to reach 20%.
Changing trend of market capacity: As people pay more and more attention to food safety and have a better understanding of nutritious fast food, our brand and products will become more and more famous, with reasonable prices, and market share will increase significantly.
Competitors’ main advantages:
1. Strong funds and frequent promotions
2. Entering the market earlier and having more varieties
3. Strong publicity
4. Perfect management
Competitors’ main disadvantages:
1. High price
2. Most lack nutrients and few are green and organic foods.
3. High start-up costs and large operating area
4. A lot of equipment and manpower
The company's main advantages over its competitors:
1. Moderate price
2. Green organic food
3. The only fast food restaurant that can be opened in an office building is "no kitchen, no smoke, no chef, no work required"
4. Low investment cost and easy to operate
5. Adopt a new composite membership franchise chain method
The company's main disadvantages relative to its competitors:
1. Little funds
2. Late entry into the market
3. Publicity efforts must be strengthened
4. Management must be more perfect
4. Marketing plan
1. Products
Product or service, main features
Malatang, green organic food, ready to eat after soaking in boiling water
A variety of nutritious porridge, green organic food, ready to eat after soaking in boiling water or simmering
A variety of dishes, green organic food, microwave oven ready to eat
A variety of vegetarian dishes, ready to eat right out of the bag
2. Price (omitted)
(1) Site selection details:
Address, area (square meters), rent or construction costs
Women's Entrepreneurship Center, bungalow, 54, 1,300 yuan/month
(2) The main reason for choosing this address: It is located on the inner ring road, with convenient transportation. There are high-rise office buildings, music conservatories, etc. nearby, which is convenient for store consumption and takeout delivery.
(3) Sales method (select one and hit):
The products or services will be sold or provided to: □Final consumers □Retailers □Wholesalers
(4) Reasons for choosing this sales method: It is conducive to becoming bigger and stronger and maximizing benefits.
5. Enterprise organizational structure
The enterprise will be registered as:
□Individual industrial and commercial households□Limited liability company
□Sole proprietorship□Others
□Partnership
Proposed business name: Jixiang Sanbao Your Store
Employees of the company (please attach the company's organizational chart and employee job descriptions):
Position, monthly salary
Owner or manager, xxx, 1,000 yuan
Employees, 3 people, 700 yuan
Business licenses and permits that the enterprise will obtain: individual industrial and commercial households, health licenses
Enjoy national preferential policies and be exempted from administrative fees of 1,000 yuan
6. Financial planning (omitted)
College student innovation and entrepreneurship food project plan 5
1. Company
Nanshan Tourism Food Development Co., Ltd. was established as a proposed company to provide clean, hygienic and portable vegetarian snacks (hereinafter referred to as vegetarian snacks) for guests who come to Nanshan to worship Buddha. Create the Nanshan vegetarian brand and realize the industrialization of Nanshan vegetarian culture.
Vegetarian food series development includes:
Popular type: mung bean vegetarian cakes, coconut vegetarian cakes, pumpkin vegetarian cakes, etc., which can be taken at any time. The sales starting point is low and can be accepted by ordinary people.
Mid-range gift: "Lucky Buddha's Hand" (to be named) portable take-out gift.
Exquisite gifts: "Nanshan Bu Lao Su" deeply explores Nanshan's longevity culture. "Nan Shan Bu Lao Su" means longevity than the Nanshan Bu Lao Pine, and is mainly marketed to the birthday party market. This series of food has become not only a Buddhist snack with local characteristics, but also a good product to pay homage to the Buddha and give as a gift to relatives and friends.
2. Market
2.1 Overview:
The annual reception of Nanshan Scenic Area has exceeded 2 million. When traveling to Nanshan, the travel guides and tour guides recommend it. Vegetarian food is a must-have. It is the most real and personal experience of Buddhist culture for guests.
2.2 Market opportunities:
The restaurants that now provide vegetarian food mainly include Tanyue Garden, Yuanqilou, and Nanshan Yingbin Hotel vegetarian restaurant. After nearly ten years of operation, they have accumulated a certain degree of popularity. However, the supply of vegetarian products depends on the overall perspective of the entire scenic spot. Look, although there is a lack of service, the service form is too simple. The above-mentioned restaurants mainly provide in-store services during lunch hours. Although the guests are most concentrated during this period and account for the largest proportion of meals, a small number of guests entering the park during other periods may not be served, and the restaurant External services, portable services, and take-out services are blank.
Although vegetarian snacks are Buddhist snacks and snacks cannot replace the main meal, they can also be used as a carrier of Nanshan vegetarian culture and a useful supplement to the main meal, allowing guests to take them at any time regardless of etiquette and time, even those who have used vegetarian food. You can also take a few boxes back as gifts to relatives and friends, and spread the healthy and green vegetarian culture to guests who cannot come to Nanshan in person. Our products enter the market at this point, improve the existing service system, and provide customers with more choices.
3. Project background
At present, domestic vegetarian cake brands include Xiamen Nanputuo vegetarian cake, Shaolin Temple vegetarian cake, Jiuhuashan vegetarian cake, and Putuo Mountain Guanyin cake, all of which are local tourist foods. The most well-known is Xiamen Nanputuo vegetarian cake. It originated from the snacks of vegetarian banquets. It entered the market in independent packaging in the 1990s. After nearly two decades of development, it has now become a Xiamen tourist specialty and business card-like product. Guests traveling to Xiamen must bring a few boxes as gifts to relatives and friends. The main sales channel relies on sales in scenic spots. Several other brands have also emerged in recent years with the development of Buddhist tourism and entered the market for industrial application. The emergence of Sudian is inevitable.
Take Nanputuo Sudian as an example. At present, scenic spots are developing in a large-scale direction. Even if a group tour is just a quick tour, it will take nearly two to three hours. Individual tourists will take even longer. Energy is lost quickly. In temples and dojos, even if the guests are hungry, , and are not willing to eat at will. As the saying goes, "worship Buddha and eat vegetarian food, Buddha will come into your heart." If guests eat other meat products that are not in harmony with the atmosphere of the entire scenic spot, they will also be tabooed by other guests. We provide guests with delicious and cheap vegetarian snacks, that is, It can satisfy hunger and avoid embarrassment for guests. This shows that Sudian has the dual attributes of commodity and culture. As a commodity, it can meet the dietary needs of guests. As culture, it can satisfy people's curiosity about the life of monks. At the same time, it has accumulated thousands of years of experience. Come to the background of Buddhist food culture.
At the beginning of our establishment, we learned from Nan Putuo's successful experience and model, which allowed us to accelerate development and better serve our guests. Reduce the risk of failure and bring products to market faster. And we have advantages over other brands. Several other brands only rely on the Buddhist vegetarian cultural background, but Nanshan also has a longevity culture. By integrating the two cultures, deeply exploring the cultural connotation, and strengthening the interaction between products and culture, we can develop More competitive products. It is also in line with the concept of "Pan Nanshan" and Nanshan's strategic goal of "second entrepreneurship".
4. Target market
We have targeted the following types of customer groups: the first is those who have eaten vegetarian food and are satisfied with the vegetarian food or snacks, and they bring a few boxes as gifts to relatives and friends; the second type are those who have missed meals due to travel or lack of time schedule Guests who have a full meal can try a few vegetarian snacks to make up for it; the third type is guests who have no ability to consume vegetarian food, who can taste vegetarian snacks to experience the vegetarian culture.
5. Sales channels and strategies
In the early days of development, retail was mainly used. Promote and sell popular vegetarian cakes with a low starting point, focusing on on-site sales in scenic spots. Targeting different customers, combined with spatial layout, form core sales areas, specific areas and multiple sales points.
Add vegetarian cakes to the snack recipes of vegetarian restaurants, put up promotional posters in the restaurant environment, and allow guests to taste freshly baked vegetarian snacks for free through appropriate guidance. The main product is mung bean vegetarian cakes, which are excellent in taste. It is fresh and crispy, not sweet but not greasy, and melts in your mouth. It can not only replenish energy, but also cool down the heat, allowing customers to form a preliminary understanding of the product. Set up exclusive sales points in Penyue Garden and Yuanqi Building, with Penyue Garden and Yuanqi Building as the core sales areas, and the entrance and exit of the scenic spot as the specific sales area, close to the final consumers, taking into account the convenience of guests and the large passenger flow, so that The products are sold in every convenience store in the scenic area, making it convenient for guests to purchase at any time.
Strengthen publicity, expand the overall influence of Nanshan vegetarian culture through three-dimensional publicity, deeply explore Nanshan’s vegetarian culture, post on travel websites and travel guides to promote Nanshan vegetarian dishes, and invite online promoters to increase the popularity of Nanshan vegetarian dishes.
In word-of-mouth marketing, well-known food websites such as "Dianping.com" and "Word of Mouth.com" allow customers to participate in reviews, realize interaction between products and guests, and deepen tourists' impressions.
Add the development history of Nanshan food culture and related Buddhist allusions in a prominent position to increase literary interest.
Promotion: Carry out promotions and publicity in commercial centers with high traffic such as pedestrian streets and Marriott supermarkets, and use folk festivals such as the Dragon Boat Festival, Double Ninth Festival, Mid-Autumn Festival, and major Buddha festivals such as the Buddha Bathing Festival, Bon Festival, and Laba Festival to market products.
6. Company strategy
1. Company overview
Nanshan Tourism Food Tourism Development Company is an enterprise mainly producing Nanshan vegetarian food series. It has signed a management agreement with Beijing Tourism Nanshan Management Company to jointly create a world-famous Buddhist cultural mountain as its strategic goal and realize the industrialization of Nanshan vegetarian culture.
2. The company’s overall strategy
Within five to eight years, Nanshan Sudian will become a famous brand product of Sanya tourist food.
3. Company mission
Provide consumers with clean and hygienic Buddhist specialty food.
4. Development strategy
Early stage: (1-3 months) the popular vegetarian cake series is introduced into the market;
Development period: (3-6 months) Increase visibility and establish and improve sales channels;
Mid-term development period: (6-13 months) establish brand image, introduce mid-range gifts into the market, and improve sales model;
Maturity period: (13-2 years) Improve brand image, strengthen online marketing and promotion, increase equipment, improve packaging specifications, and increase intangible assets;
Improvement period: (2-3 years) further improve sales channels, launch festival products, and enter the local market in Sanya;
Long-term: (3-10 years) Expand market share, increase investment, pay close attention to quality, continue publicity, and strive to become a "famous spot in China".
7. Products
Ensure product quality and develop a variety of products to suit customers at different economic levels. On the basis of highlighting core products, we produce a variety of flavors for customers to choose from and continue to innovate. We not only provide tangible food, but more importantly, represent We provide perfect service and focus on the concept of health and longevity.
Package:
Use standardized packaging. Under the premise of unified identification, different products and specifications use different packaging that is easy to identify, opening up the grade space and making it convenient for customers to purchase, identify and use.
Serve:
Introduction period: Improve the service level of service personnel through training and communication;
Maturity stage: Service staff promote product concepts and let customers understand product features.
8. Brand
Single brand, establish trademark protection network. Improve the reputation and establish a good public image.
Production management:
Production requirements:
Staff: The best production technicians and pastry chefs.
9. Production address
During the introduction period, it will be located in the Nanshan Scenic Area. After the production is expanded, a site will be selected in Sanya, which can reduce production costs. After packaging, it will be transported to the scenic area for sale.
10. Investment analysis
I am willing to make a personal investment, and Nanshan Scenic Area Management Company will invest in the brand and conduct product supervision. The share division will be decided after discussion.
;Campus snack shop business plan
2021 School Snack Shop Business Plan
In an ever-progressing society, more and more people are exposed to business plans. A perfect business plan can enhance the entrepreneur's confidence, making it easier for the entrepreneur to control the enterprise and be more confident about the operation. So what kind of business plan is effective? The following is a 2021 school snack shop business plan that I collected and compiled. Welcome to read, I hope you all like it.
1. Project description
1. Project background
The area near the school is mainly populated by students, whose monthly disposable expenses range from 501 to 800 yuan. High shopping frequency and small amount are obvious mass consumption, and the main consumption type determines the size and business direction of the store. Business scale and main business categories: small and medium-sized supermarkets, with food, stationery and daily necessities as the leading products. In the interim period, we advocate a layout focusing on dietary products to provide consumers with more choices in the homogeneous competition of dietary products. The design and location of the store: Keep it simple and elegant, which not only caters to consumers but also saves decoration costs.
In recent years, due to the continuous increase in the number of large-scale stores, the survival space of small and medium-sized stores has become smaller and smaller due to their backwardness in product varieties, business projects, and business concepts, as well as high operating costs, which has triggered changes in business formats. This gave rise to another business format that exists between supermarkets and small grocery stores - convenience stores.
According to the survey, the overall consumption ability of teachers and students in each school is relatively strong. Students have a strong consumption capacity for food and beverage products during recess. Students spend about 5 yuan on beverages, food and other related products every day. Therefore, it provides a strong consumption environment for opening a campus comprehensive store.
2. Project purpose
(1) Meet the needs of target consumers - Since convenience stores are all dealing in fast-moving consumer goods, they generally choose products that are commonly sold within the store as their business products. They mainly focus on small inventory and fast turnover.
(2) Provide convenience for consumers - nearby purchasing conditions, door-to-door delivery can be considered appropriately, and business projects should allocate products according to the needs of surrounding residents.
3. Project introduction
Business scale and main business categories: small and medium-sized supermarkets, with food, stationery and daily necessities as the leading products. In the interim period, we advocate a layout focusing on dietary products to provide consumers with more choices in the homogeneous competition of dietary products.
4. Management team
Find interested merchants to discuss cooperation matters; go to the industrial and commercial department for relevant registration; establish the store address for decoration design; establish and train store operations and management personnel; clarify the distribution and supply system.
Organizational structure:
1 Store Manager: Mainly responsible for handling all daily affairs of the campus general store.
1 Accountant: Responsible for the daily financial settlement of the mall.
2 cashiers: responsible for cashiering and delivery work.
6 tally clerks: responsible for store layout and tally work. There are 2 shopping guides, 2 delivery people, and 2 tally keepers during the period.
5. Supporting facilities
(1) Fixed facilities
Ceiling - The decoration of a convenience store does not have to be luxurious, as long as it conforms to its own business characteristics and can leave a clean and comfortable environment for customers. Generally, it is only necessary to use a white ceiling or other warm-colored ceilings, but When laying out and decorating, we pay more attention to the matching. The more common ones are white putty roof or gypsum board.
Ground - Convenience stores are open for a long time and mainly sell daily food (food sales account for 50-60%). The color of the store is required to be relatively light, bright and fresh. Due to the reflection of light on the ground Effect, store floors are generally required to be mainly plain or light-colored, and milky white or beige floors are generally used.
Signboard - The signboard of a convenience store is generally equivalent to the street width of the store. There is no need to consider luxury when making it. It only needs to match its own characteristics, effectively fit the business characteristics of the company, and conform to the characteristics of the convenience store itself. If necessary, in order to save costs You can also consider sponsoring the production by enterprises
The floor in front of the store - as long as it is flat, easy to maintain hygiene, and will not cause too much dust, usually a plain floor or a cement floor will be used directly.
Wall - In order to ensure the brightness of the store, convenience stores generally use white imitation porcelain as the decorative color of the wall. They can also use advertising pictures for decoration with the purpose of highlighting the commercial atmosphere. When using advertising pictures, they generally require higher reflectivity. light box piece
Lighting - white or warm colors are the main color, and white fluorescent tubes are mostly used. Under normal circumstances, one lamp tube of 10-15 square meters is needed to make the luminosity meet the business needs.
Audio - In order to ensure customers' comfortable shopping psychology, convenience stores are generally equipped with low-power audio, and mainly use open and soothing background music.
(2) Business equipment
Computer - Generally, each store is equipped with a cash register. Its functions are both front and back, and there is no need to equip a special back-end operating system.
Software - Connected to the headquarters, each store uses a unified software system to facilitate management and monitoring by the headquarters, and the headquarters can conduct inventory management according to the system (if you place an order by yourself, the store does not need to be connected to the Internet)
Cashier counter - cashier counter and management workbench
Shelves - in terms of square meters, one set of shelves is required for every 4-4.5 square meters, generally about 20 sets are needed. Just use ordinary shelves.
Freezer - Because convenience stores are convenient for nearby residents, convenience stores generally have two freezers, one is a beverage and beer cabinet, and the other is a dedicated ice cream freezer.
Other equipment - such as book cabinets and pastry cabinets, can be added according to the needs of the business projects.
2. Products and services
1. Product category
Commodity structure: mainly food, focusing on cooked food, beverages, biscuits, instant noodles, etc. These are the products that college students consume the most on a daily basis, are most likely to buy them at convenience stores, and buy them on a recurring basis. The cooked food is produced by the campus convenience store, which has higher profits and larger sales. Pay attention to the food mix in different seasons and adjust the food supply in the off-season in a timely manner. Secondly, daily consumer goods and pharmaceuticals. Students generally go to supermarkets to buy these products, and campus convenience stores sell these products mainly to meet the emergency needs of college students. Thirdly, newspapers, magazines, stationery, etc. are close to the campus cultural atmosphere. Campus convenience stores can completely replace the functions of newsstands.
In terms of brand selection: individual differences among college students should be fully considered and purchased in a coordinated manner. Individual differences include: Differences in spending power: Students also show differences in purchasing power due to different family economic conditions. Campus convenience stores should be equipped with two or more brands of the same product to meet the needs of students pursuing high-end and affordable consumption.
Gender differences: The differences between men and women are particularly prominent in personal care products. Grade differences: Freshmen who have just entered college spend more on daily necessities. As the grade increases, consumption on interpersonal communication increases. At the same time, we should also pay attention to operating well-known brands. During the selection process of convenience stores, customers will choose more familiar products. Selling well-known brands can save shopping time and avoid giving people the impression of inferior brands. Choose brands that meet college students’ consumption preferences.
According to the previous analysis, college students’ consumption preferences are the pursuit of novelty, fashion, brand, and individuality. Therefore, the products sold in convenience stores should boldly purchase new products and products with fashionable packaging. The unique products independently developed by campus convenience stores must also follow the consumption preferences of college students. There does not need to be too many brands of the same product. Instead, a certain product should be identified in a limited number of well-known brands after careful market research and analysis. This can increase the order quantity of unit products, improve purchasing bargaining power, and reduce purchase costs.
Products are updated in a timely manner. The main products of convenience stores are generally relatively fixed, accounting for 80% of the types of products sold. The remaining 20% is used as sales space for new products and supporting products to adapt to changes in consumer tastes and freshness. This 20% Products change frequently.
Among the extension projects of campus convenience stores, the demand for printing, copying, phone cards, mobile phone cards, Internet cards, transportation cards, etc. in the traditional extension of college students is very amazing. Express delivery services, due to the standardization and popularity of online shopping, the demand for express delivery among college students is growing rapidly. Large express delivery companies such as DHL and UPS have experience in cooperating with convenience stores in foreign countries. Convenience stores can become sites for express delivery and collection. Training registration and travel services are more profitable areas and are areas you can try. Repairing umbrellas, repairing bicycles, repairing tires, dry cleaning clothes, etc. College students occasionally have these needs, but few people operate them. Providing such convenience measures can further solidify the “convenience” image of campus convenience stores.
2. Service strategy
Business length: Convenience stores are usually open 24 hours a day, but most schools have access control, which stipulates that students must return to school at a certain time in the evening and turn off the lights, and are not allowed to return late. Campus convenience stores can determine their business hours based on their location (the number of mobile customers) and the school's conditions (access control hours and students' compliance levels) after full observation and research.
Peak business period: The daily peak period of campus convenience stores is when students go out to eat three meals a day and during night snacks; the annual off-season is during the winter and summer vacations when students are on vacation, and only some students are in school; the annual peak period occurs At the beginning of school, students purchase daily necessities.
In addition, convenience services will hurt profit margins, but will increase overall sales and brand loyalty, thereby increasing overall profits and growing intangible assets. Door-to-door delivery service. This is a must-operate part of campus convenience stores. Although convenience stores are already very short in distance, many college students are reluctant to go out for various reasons, especially rainy weather, but they often have urgent needs. Therefore, many schools have opened dormitory snack shops run by students themselves, including door-to-door delivery services. However, these students' operations are not systematic, the profits are low, and the operation is difficult. Moreover, the cooked food that students need most cannot be operated. Campus convenience stores have good operation systems and cooked food products. If they can be delivered to your door, they will definitely be very popular.
Online ordering service. Launch online ordering service combined with door-to-door delivery service. In the early stage, you can use instant chat tools such as QQ to notify sales staff one-on-one. Later, you can have your own ordering website and operate it in a regular manner.
There are no measures to facilitate the people. These convenience measures are completely unprofitable and may even cause certain losses at certain times. However, the image of campus convenience stores providing complete "convenience" services has been deeply rooted in the hearts of the people, and customers have praised it. For example, free microwave ovens, ATM machines, etc. If the road is spacious, a TV can be installed at the door to broadcast free TV programs during popular sports seasons.
3. Market analysis and site selection analysis
1. Market positioning
Convenience stores are positioned at prices equal to those of similar supermarkets, with the goal of "convenience first." The service time is long, the service effect is good, the service is more convenient, and the price is the same as similar supermarkets. The service tenet of convenience stores is also based on convenience, speed and convenience.
2. Target market
Campus convenience stores target the actual purchasing power of college students (and some faculty and staff). As the primary market for campus marketing, they have direct contact and connection with college students. The advantages of convenience stores, the consumption characteristics of college students and the campus communication model should be combined to choose suitable marketing methods to provide satisfactory goods and services and maximize profit income.
3. Site selection analysis
Close to student living areas. The radiation range of convenience stores is about 500 meters, so there should be at least 2,500-3,000 people in the business district within a 500-meter radius of the convenience store. The living area is where students gather. Some students may go shopping at nearby convenience stores because of their busy schedules or out of habit. In some schools, the student dormitories are centralized, so it is easy to select the location of the campus convenience store; in some schools, the campuses are older and there is no long-term planning, and the student dormitories are scattered. The campus convenience store must conduct market research to ensure that there are about 3,000 people near the store location. market capacity.
Avoid areas saturated with supermarkets and convenience stores on campus. Some schools have campus supermarkets targeted at students. Although the area is not as large as that of hypermarkets, the varieties and prices are superior to convenience stores. At the same time, do market research and avoid the radiating business districts of other convenience stores. There is a certain amount of floating people. The convenience store business district is small, and the situation of cross-location is relatively common. After the stable customers are divided, they must have the support of a certain amount of mobile customer groups. Choose a location with a lot of traffic flow and use an eye-catching store design.
The monthly rent of a convenience store must be within a day's sales. Campus convenience stores may have off-season during the winter and summer vacations for students, so when calculating daily sales, they should be treated equally. Control density. Judging from the development practice of foreign convenience stores, there is one convenience store for every 2,500-4,000 people, which allows consumers to arrive in 2-7 minutes. At the same time, convenience chain companies generally start to make profits when their scale reaches about 170 stores within two to three years. Therefore, it is necessary to adopt a chain form and a certain degree of intensive store opening for convenience stores positioned in the campus market. Convenient to purchase. Also pay attention to choosing a location that allows trucks to pass and makes it easier to purchase goods.
4. Marketing and sales
1. Marketing plan
The area near the school is mainly populated by students, whose monthly disposable expenses range from 501 to 800 yuan. High shopping frequency and small amount are obvious mass consumption, and the main consumption type determines the size and business direction of the store. Business scale and main business categories: small and medium-sized supermarkets, with food, stationery and daily necessities as the leading products. In the interim period, we advocate a layout focusing on dietary products to provide consumers with more choices in the homogeneous competition of dietary products.
2. Sales strategy
Promotion 1
Promotion content: During the opening period, if you purchase any product worth RMB 30 or more at the campus convenience store, you will have a chance to win a RMB 100 campus convenience store coupon with your receipt. One will be drawn on the same day, and then one coupon will be given out every week for 6 consecutive weeks! At the same time, there will be a large number of exquisite gifts, and you will be 100% sure to win.
Related Matters:
1. Each receipt can only be entered once. The tickets will be drawn on site and will be invalidated after the draw.
2. If participating customers win consumption coupons, they can purchase any regular-priced goods at the convenience store.
3. The consumption coupon is valid during the activity period. If the winner uses the consumption coupon after it expires, it will be invalid.
4. In case of any dispute, the campus convenience store reserves the final decision.
5. Employees of campus convenience stores are not allowed to participate to show fairness.
Promotion 2
Promotional slogan: Go to the campus convenience store to exchange for discount coupons. The discount starts in the morning.
Promotion content: During the opening period, the first fifty customers will line up to receive coupons worth ten yuan. If you go to the campus convenience store and buy any regular-priced goods worth over 30 yuan, you can use the discount coupon to offset the corresponding price. Coupons cannot be reused.
Related Matters:
1. Each person can only participate once per day.
2. Participating customers win discount coupons and can purchase any regular-priced goods at the convenience store.
3. The coupon is valid during the activity period. If the winner uses the coupon after it expires, it will be invalid.
4. In case of any dispute, the campus convenience store reserves the final decision.
5. This promotion cannot be participated in at the same time as the lucky draw.
Promotions include (this promotion is valid for a long time):
1. If you spend over 20 yuan on regular-priced goods on the same day, you can get free exquisite gifts with receipts.
2. You can get a points card from the campus convenience store, and the amount of each consumption (over ten yuan) will be included in the points card (one point for one dollar). If you reach 150 points in the month, you can exceed the lottery (100% winning rate). The highest prize is a 50-yuan coupon for a campus convenience store.
3. A breakfast VIP system is implemented. Customers who order breakfast at the campus convenience store can enjoy breakfast delivery service. Customers who order breakfast for five days a week can also enjoy a 10% discount.
4. There is a special product every day, guaranteed to be lower than the price of any supermarket in Changsha, and the special products are sold in limited quantities.
Warm reminder: Free gifts cannot be participated in conjunction with other discounts and promotions.
3. Sales partners
Adopt a cooperative system and cooperate with one of the more famous supermarkets in the region. The supermarket provides the campus general store with product supply guarantee and provides part of the campus general store's start-up capital. The campus comprehensive store is responsible for diverting related customers from the cooperative supermarkets and completing the sales volume of related products. This cooperation model is beneficial to both parties, especially the campus comprehensive store operators in the start-up period. Adopting this business model has the following main advantages for our upcoming campus comprehensive store:
a. Reduce business risks;
b. Obtain strong product channel support;
c. Relying on the supply channels of large supermarkets can gain price advantages;
d. Can learn the management model and experience of large supermarkets;
e. Enhance the visibility of the campus general store, etc.
4. Pricing strategy
The pricing of convenience store products is generally about 20% higher than that of supermarkets, and they usually do not use price reduction promotion methods, resulting in higher gross profit margins. This is determined by the special format of convenience stores. First of all, in the process of commodity circulation, there is a certain substitution relationship of circulation functions between consumers and retailers. The more circulation functions that retailers bear for consumers, the higher the fees consumers pay for purchasing circulation services. Secondly, convenience stores are often opened in prime locations with large flow of people, and the rent is much higher than that of supermarkets. The high pricing is a compensation for the rent.
However, because the target groups of campus convenience stores are students who are not financially well-off, campus convenience stores should try to lower their prices without losing money. The following pricing methods can be adopted:
Reverse pricing. Considering the affordability of college students, first conduct a survey to find out the price that students are willing and able to afford, and then consider the cost to obtain the profit of the trap.
Compare pricing. First of all, campus convenience stores should refer to the pricing of 3-5 peer stores near the business district and formulate a clear and systematic pricing strategy. If the campus convenience store sells the same products as the supermarket, the price should not be too high, otherwise it will leave a bad impression that the price is high; only when it sells products that are not available in the supermarket or its own products, the price can be raised and these products can be used to complement each other. Profit and loss.
Differential pricing. Products with large sales volume and popularity should not be priced too high. Distinctive self-owned products are the most profitable part of campus convenience stores. Customers should be satisfied with unfavorable convenient services and prices should be kept as low as possible to build an image.
The payment method should support traditional cash and bank card consumption. In addition, some schools have special campus cards that can be used for dining hall meals, hot water bills, etc. If conditions permit, you can contact the school to allow students to pay with the campus card, truly realizing the "one card" on campus.
5. Financial plan
1. Analysis of operating costs and benefits
Operating costs and operating expenses
Rent——800-1000 yuan/month
Tax————————-500 yuan (national tax) + 200 (local tax) = 700/month
Business Administration——150 Yuan per month
Water————————50 yuan/month
Electricity————————400 yuan/month
Estimated loss---400 yuan/month
Total 800+700+150+50+400+500=2000 yuan/month
operating efficiency
Estimated turnover: 600-1,000 yuan/day
Monthly turnover 24,000 yuan
Operating profit 24,000*20% profit margin = 4,800 yuan
Non-operating income 300 yuan/month
The total benefit is 4800+500=5100 yuan
Annual income = 3100/month 12 months = 37200/year
Revenue analysis
Income = benefit - cost = 5100-2000 = 3100 yuan/month
Annual income = 3100/month 12 months = 37200/year
Unpredictable cost: 4,000 yuan/year
Actual expected income 37200-4000=33200 yuan/
Total investment = initial investment + later additions = 22820 + 12000 = 34820
Annual rate of return = Total investment in annual income = 33200/34820 = 0.953
It is estimated that it will take 1.1 years to recover the investment
6. Risk Control
According to the investigation, I found that the teaching area of various convenience stores, newsstands, and small supermarkets is the center point, forming a surrounding environment from the outside. When considering the construction of a comprehensive store on campus, we faced strong challenges and pressure from external competitors. Therefore, we need to make reasonable use of our "innate advantages" to compete with external competitors. We have the advantage of actively participating in competition, and at the same time, we have more "innate advantages" than external competitors in selecting venues.
We must achieve corresponding advantages at the expense of reducing our coverage and product range. For example: the teaching area of the school is not a living area and is far away from the apartment area. In terms of product supply, it can only provide a targeted product pattern with catering as the mainstay and stationery as the supplement. There is no store in the teaching area, and a large number of students' needs cannot be met. If we obtain the operating rights of the campus general store, we will have great room for development. Because the flow of people in the teaching area is stable and large. We can use the limited space to provide targeted products that are marketable (for example, beverages, providing more and more complete choices.), and continue to grow the campus store. Adopting a flexible management method and rationally and effectively utilizing the advantages of human resources can achieve unexpected practical results. But we need to communicate a lot with the school to obtain a suitable venue.
;How to write a snack shop company profile
1. First fill in the age address on the report,
2. Secondly, write down the relevant content of the operation report.
3. Finally, write the date and name at the bottom of the report.
Online store business plan 2000 words
Online store business plan
The work has come to an end inadvertently, and we will start a new round of work with new work goals. It is time to calm down and write a plan. Let’s take a look at how to write a business plan. Below are the online store business plans I’ve collected for you. I hope it can help you.
Online store business plan 1
Planner: Class: XX E-commerce Class X
Know the teacher: Wang Xping
Planning time: September 12
1. Online store sales prospects
In the reality that domestic e-commerce is immature, services are not standardized, and there is no unified business website standard. In particular, there are basically no mature business websites in this region.
The company entered the e-commerce market when the e-commerce market was immature. It was able to occupy the market without fierce competition, expand market share, and achieve profitability as quickly as possible.
Online store introduction
(1) Basic situation of the online store:
Online store name: Shangliu Clothing
(2) Business model: Purchase online and ship directly to the buyer to earn the price difference.
(3) Main products: various jewelry pendants
(4) Product features: high quality and low price, fashionable and distinctive, leading the trend
(5) Online store positioning: The online store is just a specialty store or sales platform of our company, which mainly sells its own products. These products are all carefully selected by us, and are more cost-effective and more affordable, making it easier to gain the recognition and trust of consumers. With the support of enterprises, as long as we make our online store refined and solid, we can have relatively large sales volume.
2. Marketing planning background
(1) Consumer analysis
1. Purchase behavior analysis
As we all know, online shopping has become a fashion at present, and more and more people fall in love with the convenience and cost-effectiveness of online shopping. For example, Taobao has tens of thousands of merchants and countless customers. It can be said that there is nothing that cannot be bought, only the unexpected. According to my survey, the appearance and price of clothing have the greatest impact on consumers' purchasing decisions. For most people, quality requirements are not very high. The unique appearance and quality of clothing are the biggest highlights in the eyes of consumers. The angle and naming of product photography also play a role that cannot be ignored in consumers’ decision-making to purchase.
Purchasing motivations: Consumers are easily influenced by factors such as advertising and promotions, and sometimes do not make purchases entirely for their true needs. Especially for college students, the price is not expensive and the decoration is strong, so the purchase volume is quite large. Coupled with the influence of classmates and friends around them, the sales volume of clothing is very considerable. Boys are more rational in this regard, and most of them buy them to give away to others, such as their girlfriends.
Frequency of purchase: With creative jewelry and relatively reasonable prices, most people will become repeat customers. One person's buying habits can completely affect the people around him, so if every consumer becomes a repeat customer, the purchasing frequency is considerable.
Quantity purchased: Mid- to low-end trinkets are affordable and the postage is often more expensive than the product, so most consumers will buy multiple products so they can get gifts from the seller.
Purchase time: There is no time limit for online shopping. It is open 24 hours a day. Consumers can purchase at any time. Generally speaking, with the rise of online stores such as Taobao, competition among jewelry stores is also fierce. Compared with branded jewelry, affordable jewelry targets a wider range of people. The sales concept of small profits but quick turnover has been regarded as a classic .
2.Customer analysis
The overall consumption trend of customers: The selection value is not great, the appearance is relatively good, and it can be fully afforded on the basis of one's own economic basis. And because mid- to low-end trinkets are popular products, they are replaced more frequently and consumers purchase them relatively frequently.
Existing consumer fashion: Buying the most cost-effective products at the lowest price is a common psychology among consumers, and group buying is now the most popular online shopping method.
Love of the product: The appearance of the jewelry is very important. It must conform to the popular style of the season. On the one hand, it can meet the needs of consumers, and on the other hand, it can increase the frequency of product replacement. Popular products can only be popular for a period of time. In the past, New popular elements will appear, and the speed at which consumers chase fashion is directly proportional to the speed at which popular elements are replaced.
Degree of preference for this product: Some people like linen, others like fabric. Some people like bohemian. Everyone has their own preference for radish and cabbage, and only a well-equipped product can satisfy consumers' different preferences.
Customers: One person’s purchasing behavior completely affects the people around them. For example, college students, one person can influence the purchasing behavior of the entire dormitory, and there are many friends around them, all of whom are potential customers. What’s more, everyone has a love for beauty.
(2) University market analysis
College students are a special consumer group. They pursue fashion and trends, have a strong desire to consume, and are willing to enjoy a better and more casual life. Brand consumption is not something that most people can afford. Therefore, in terms of clothing, as long as the style is unique and beautiful, decorating yourself at a relatively reasonable price is the best choice. College students have more extracurricular activities and more extensive interpersonal interactions, so their external image is very important. There is no doubt that there is a huge market for affordable clothing here. College student couples also account for a certain proportion of consumption, and couple clothing is an important opportunity for clothing sales.
(3) Market background analysis
In the small commodity market, there are many densely populated areas in China, such as the Yiwu Small Commodity Market. The prices are quite cheap and it is a good place to purchase goods. The competition between branded jewelry and affordable trinkets in the industry can basically be ignored because the sales targets are different and their purchasing power is different. There are tens of thousands of specialty jewelry stores on Taobao. If you include the stores that sell accessories, there are probably hundreds of thousands. Affordable stores also account for a large proportion, and competition is fierce. Since online stores rely on reputation and level to open up the initial market, competition is not the first thing to do for newly opened online stores. China has a large population, and any industry has great development potential and huge market capacity. In the jewelry industry alone, annual sales exceed tens of billions. The output and sales volume are considerable and growing day by day.
3. Competitor analysis
1. Product Settings Category
A store with high reputation and high market share on Taobao - Creative Life Store. This store mainly retails and wholesales, focusing on affordable jewelry. The materials include crystal series, pearl series, fabrics, etc.
2. The store’s position in the competition:
This store is one of the Four Crowns stores on Taobao. It has a high reputation. During the search process, consumers habitually like to find the products they need based on their credibility. Therefore, the search ranking of Creative Life Museum is very high. Very competitive.
3. Product competitors:
There are thousands of clothing stores on Taobao, and the competition is quite fierce. The main competitors are those stores with high reputation and affordable products. They have accumulated a lot of popularity and are difficult to surpass in a short period of time.
4. Competitors’ strengths and weaknesses:
The advantage is that it is popular, has a large customer base, and is affordable; the disadvantage is that the customer service cannot cope with the large number of buyers, leaving some consumers in the cold. In addition, if mistakes are made while busy, some customers will be lost.
5. Competitors’ strategies
The sales model of Chuanyi Life Center is the same as that of most online stores. Competitors' strategies: mainly use promotions, package discounts, holiday price reductions and other means to attract customers.
6. Sales philosophy: Small profits but quick turnover, friendly service attitude, focus on after-sales service, and proactive communication with customers. Promotions are frequent and shipping is fast.
4. Product promotion plan
(1) Target market
Age range: 15-25 years old; Gender: female (mainly); Group: college students, middle school students, blue-collar workers, and ordinary working-class people.
(2) Product positioning
Clothing categories include: jackets, jeans, outerwear, sweater accessories, rings, brooches, hanging chains, couple clothes, etc. There are subdivisions in each category. For example, coats can be divided into denim jackets and sweater coat series, and the specifications and styles include short, long, etc. The ideas include retro, advanced, elegant and so on.
(3) Product analysis
1. Product performance: The main purpose of clothing is to keep warm and improve personal appearance.
2. Product quality: Mid- to low-end clothing is a popular consumer product and needs to be replaced more frequently. Therefore, the product quality is suitable for the taste of ordinary consumers.
3. Product price: The price of mid- to low-end jewelry is controlled between 20 yuan and 500 yuan.
4. Grade among similar products: This jewelry is a mid-range product.
5. Product material: The clothing materials are of first-class quality and are deeply loved by consumers.
6. Customers’ awareness of product materials: The raw materials of these products are the most common, healthy and harmless.
7. Production process: Clothing is mainly produced in factories, and some special products are produced by hand and machine.
8. Product appearance and packaging: The appearance of clothing is also very important, and style is also a major factor affecting sales.
9. Attractiveness to customers: Clothing is a product whose appearance is very important. Therefore, creative appearance is the biggest highlight of small accessories in attracting customers.
10. Comparison with similar products: In terms of performance, the functions of clothing are to keep warm and provide beautiful decoration, while high-end jewelry has an additional function to highlight one's identity: In terms of quality, low-end products are of poorer quality, fade easily, have low durability, and are not durable. Durable, mid-range jewelry is of average quality and suitable for most consumers, high-end jewelry
Online store business plan 2
I. Introduction
With the informatization of life and the popularization of computers, online shopping has slowly replaced the traditional shopping model. Online shopping is not limited by time and space and the diversification of products gives consumers more convenience and choices, attracting more and more consumers, and is a popular shopping model today. Online retail has taken away the share of offline. Through comprehensive consideration of consumer behavior analysis, market analysis, industry analysis, and general environment analysis, I have found that there is more and more room for the development of e-commerce.
2. Market analysis and positioning
1. Market analysis
Jack Ma said it’s not that Taobao sells cheap, but that it’s too expensive offline, and the high real estate prices are passed on to commodity prices. Any online store sells to customers across the country, while any offline store only sells to customers within a few kilometers. The range of customers is different, resulting in large-scale aggregation of the same product only online. Customers, the more the same product is sold in a short period of time, the lower the cost, and the cheaper the price will be. Some people like to argue that selling at low prices is a poor sales method. This matter is not worth discussing who is right and who is wrong. Merchants hope to sell products at high prices, and customers hope to buy cheap products. The two are eternal opposites. Who is I don't care about low prices, high prices, low-end or high-end products. What I care about is who survives in the end. As long as the person who survives for a long time proves that he has found a balance between customer expectations and his own interests. point, this balance point may not necessarily be low price, but may provide customers with high added value, product innovation, brand premium, high quality, good service, etc. Taking all factors into consideration, online development is more robust.
2. Determine the target market
Your company sells suits and clothing, suitable for people aged about 30 to 40 years old. The price range is 500~1000. Mainly for men, the colors are mostly black, gray, blue and other main colors, so let’s take a look at the demand for this product online. I believe it is not difficult to see that tens of thousands of people search for the suit category every day. Transactions are also very objective. Similar products such as Rimula Men's Wear and Jack Jones have already been sold online. Its sales volume is very impressive, and brand products are gradually choosing the online market, which proves that they have already identified this market space, so are you still hesitant?
3. Online store positioning
Our suit online store on Taobao is aimed at consumers, especially men aged 30 to 40. We position ourselves based on quality and rely on quality to impress and attract customers. Your company has about 200 styles of products. In April, it will mainly launch 20 new summer clothing products as a product warm-up phase (from April to mid-May). In June, through the accumulation of the warm-up period, 20 products will be launched. The main focus is promotion, and we will continue to launch 100 new styles of summer clothes every month, and promote them through various activities. In the warm-up period of promoting 20 new winter products in mid-August, we will gradually launch up to 100 styles of new winter clothing, which is about (October to mid-November). In mid-November, we will launch hot-selling activities and participate in various marketing activities. . Achieve perfect online exposure of summer and winter products. After comprehensive analysis, considering the actual situation of Boss Li, we suggest that Boss Li’s styles be positioned at 200 styles to 300 styles, or more. Because this will help the product have greater exposure on the Internet and promote it better and more vividly. for reference only!
First: Price strategy: (1) Affordable price policy drives high prices with low prices (2) Price structure combines low prices with high prices
Second: Features Find the features of the product as a starting point to position them to stimulate customers' interest in purchasing. Strategy: Combine the new, the quirky and the professional
Third: added value is positioned to impress customers by providing services other than goods. (Free ties, buttons, etc.)
3. Online store strategy
1. Product strategy
Product Positioning:
1) Packaging positioning:
In terms of packaging, we all use your company's unified packaging, and it will not differ from customer to customer. This gives customers the same feeling and does not vary from person to person.
2) Brand positioning:
We help your company establish its own suit brand, and each product demonstrates the strength of your company
Online store business plan 3
1. Overview of the subject
(1) Source of the topic
Textbook "Online Store Operation and Management" and online materials
(2) Technical points
Equipment preparation before opening a store (from website operation and management p48)
1. Contact number, mobile phone
2. ID card (over 18 years old)
3. Online bank card
4. Computer with Internet access
5. Digital camera
6. Corresponding chat software (such as: Aliwangwang)
7. Deposit 1,000 yuan
Store opening process: Member registration → Alipay real-name authentication → Store opening test → I want to open a store → Store decoration → Market positioning → Customer analysis → Purchase, take pictures → Edit and publish products → After-sales service
(3) Ability training goals
1. Familiar with using Photoshop, Fiashcs5 and other software.
2. Be able to open a store online and gain a certain reputation, and master the mainstream online marketing and promotion methods. (For example: soft articles, search engines, online promotion, etc.).
3. Learn to edit baby, upload baby and process baby pictures.
4. Proficient in marketing activities on Taobao. (For example: daily specials, through trains, etc.)
5. Communicate better with customers and provide the best after-sales service.
2. Design tasks and requirements
(1) Task
1. Establish your own personal store.
2. Carry out certain decorations on the store and process and beautify the baby pictures.
3. Promote the store in a favorable manner.
4. Strengthen your service skills and provide good after-sales service for the store.
5. Run your online store to more than one diamond through activities and promotions.
(2) Requirements
1. You must have your own online store.
2. Familiar with operating photoshop, flash and other software.
3. Know some knowledge about online promotion and Taobao excellent website activities. (For example: Weibo promotion, soft articles, daily specials, etc.)
4. Design a unique decoration style, choose a good store name, and run the online store to more than one diamond.
3. Attachments and reference materials
E-commerce basics and applications, online store operation and management, SEO tactics, search engine optimization manual, e-commerce operations.
Customer service and management Photoshop cs5 standard training tutorial.
Online store business plan 4
1. Online store introduction
1. The business purpose of the online store: to create the largest snack shop in Zhanjiang.
Goal: First for the whole school, and then expand externally.
2. Online store introduction: Our store is called BIRD Snack Shop. Mainly engaged in various local specialty snacks.
3. Online store management: service first!
2. Market analysis
1. Market introduction: Internet marketing of snack foods has emerged as a new sales model. Its main purpose is to provide customers with a new consumption channel to enrich and improve our lives, supplement the nutritional deficiencies in staple and non-staple food, and satisfy different needs. Based on the physiological needs of the crowd, we provide consumers with the most personalized products as well as convenient and fast services, and capture the latest trends in current snack foods with the help of customers' own real feelings and experiences. An exclusive online shopping platform established for the pursuit of leisure, pleasure and happiness.
2. Market opportunities and environment:
(1) Macro-environment analysis
Looking at this year: The development of e-commerce in the past ten years has not achieved the development speed predicted by relevant departments and people. However, in the past two years, with the improvement of the network security system, the enrichment of payment methods, the improvement of credit evaluation systems, and the development of network hardware and other objective factors, as well as subjective factors such as consumers' acceptance of online shopping and the cultivation of online shopping habits, Gradually improving, e-commerce has formed a blowout trend, and more and more netizens have begun to recognize, get used to, and are keen on online shopping and online consumption. This simple, economical and frugal shopping method is extremely active under the conditions affected by the economic crisis. Nowadays, the difficulty faced by enterprises is no longer how many new customers they need to acquire, but how to engage their existing customers in a new way that is more economical, scientific, cost-saving, and faster. method to conduct business transactions.
(2) Micro-environmental analysis
Nowadays, consumers are pursuing healthy, nutritious, affordable, novel and trendy snacks. Through analysis, we found that as their living conditions improve, their demand for snacks has also increased significantly.
3. Customer’s purchasing criteria: cost-effectiveness, quality, safety
3. Competition analysis
1. Competitors: There are countless competitors on Taobao
2. Competitive advantage: Optimized online store design, low price, high quality
3. Competitive analysis
(1) New entrants------Since the snack food market is a relatively active market, the barriers to entry are low and the number of entrants is constantly increasing.
(2) The bargaining power of suppliers------There are many manufacturers of snack foods in our country. The large number of suppliers determines that we have more purchasing opportunities and the ability to compare prices, which illustrates the supplier's ability. Weak bargaining power.
(3) Threat of substitutes ------ There are many substitutes for snack foods on the market.
(4) Bargaining power of buyers------Since there are many such products on the market, buyers have relatively strong bargaining power. This is a great disadvantage for the online marketing we have just entered, but we keep it up.
(5) Online store competition among existing online stores ------ There are many such snack foods, such as current supermarkets, and well-known specialty stores are very disadvantageous to us. The barriers to our entry into this online market are relatively low. high. Therefore, we need to highlight our product differentiation and create a unique shopping environment.
4. Competitive strategy
(1) Compared with competitors, our philosophy pursues fashion, individuality and happiness.
(2) The management is scientific, the management has professional knowledge, new concepts, high entrepreneurial passion, clear corporate goals and full of vitality.
(3) Improve the franchise system and standardize online marketing strategies.
(4) Product diversification does not affect the establishment of the brand and can meet the diverse needs of the market.
(5) Our marketing plan is close to the market.
(6) Have certain standard requirements for the products displayed and strictly implement them.
(7) Differentiate operations to clearly distinguish competitors.
4. Marketing and sales
1. Product strategy
Snacks and snacks include golden ginger candy, Qianglong pork breast, salt-baked chicken, dried squid, sizzling squid, crab roe noodles, etc. Most of the food in our store is packaged in bulk, and each product has its own packaging. We will provide local-specific packaging for various seasonal foods on specific days for free.
specific plan:
Launch of main products: In addition to some popular snacks, our store also launches corresponding foods according to different seasons and festivals to meet customer needs in a timely manner, provide customers with services, grasp market conditions in a timely manner and make correct sales plans . If Christmas comes, our store will provide some Christmas foods, such as Christmas apples, and we will also package those foods for free.
And in the second week after launching the product, we will count the snacks that customers liked most in the first week as the weekly star products and weekly sales champions, so as to better help customers make choices.
We will regularly make corresponding adjustments and changes to the popularity of snacks, conduct promotions for some snacks that are not particularly popular, and promptly restock some hot-selling snacks.
2. Price strategy
Since food prices vary widely, prices cannot be set too high or too low. A price that is too high will discourage consumers, while a price that is too low will make businesses unable to generate profits. Therefore, we have decided to increase the prices of individual products appropriately, but the profits earned will never be too much. We promise to put the interests of our customers first. For some foods with high purchasing costs, the price we determine will only be .5% to 10% higher than the cost. Ensure the store’s customer return rate.
3. Channel strategy
1) Our store will adopt online shopping, order items through the portal website or from the contact number of the food provider, obtain food from all over the place, and then sell it directly on campus to reduce inventory and reduce product costs. Another feature of our store is that all packaging bags are environmentally friendly and promote environmental protection.
2) Purchase channels: Specialized purchasing personnel regularly search for new products online to ensure that the purchased food is novel, complete and diverse, fully meets customer needs, and ensures the timeliness of food supply. We promise to purchase food through our buyers to compare products with the lowest price.
4. Promotional strategy
Promotion is an indispensable way for stores to expand sales and increase performance. It is a marketing method that always implements the entire sales activity. The quality of the promotion method is directly linked to sales. Therefore, having a good promotion strategy is equivalent to having a successful start.
(1) Launching preferential services on weekends: Every weekend, in order to put more new foods on the shelves, some foods have to be taken off the shelves quickly. At this time, our store will launch a weekly discount strategy, which not only allows customers to enjoy the discounts It can also reduce stockpiling of goods.
(2) Holiday promotions: During holidays, the store will give away some exquisite small gifts to customers who frequently visit our store.
5. Risk analysis
1. Market risk: fierce market competition
2. Financial risk: Operational turnover is sometimes poor
3. Quality risk: The quantity of goods is large and the full quality of the product cannot be guaranteed.
6. Business strategy
Start with publicity on campus to create a consumer circle on campus. At the same time, promotion and publicity will be carried out online. The entrepreneurial project we selected to open a snack shop not only has the advantages of low investment, low risk, low cost, high profit return, and broad market prospects, but also allows customers to experience delicious, healthy, nutritious, and affordable snacks. Maintaining a nutritious and healthy body is a simple and meaningful entrepreneurial project, which is very suitable for those of us who have no experience but are passionate about starting a business. I believe we will be able to do a great job.
Online store business plan 5
The 21st century is a society full of competition. It is worth mentioning that this year is 20xx, the first Olympic year in China’s history. This meaning is special and extremely challenging for China. Moreover, in Today, when the Internet is so developed, online shopping is gradually maturing. Taking advantage of this special day, I boldly embarked on the road of business and opened a small store in the name of the Internet - "Beile Road".
1. Background introduction
(1) Choose a good ideal platform. Nowadays, there are many online store platforms. Whether your purpose of building a store is to provide customers with a window to learn about your products, or you really want to achieve the purpose of e-commerce through an online store, it is important to choose an ideal platform. step. After all, the effectiveness of business operations depends to a large extent on factors such as the mall's popularity, customer flow, and the location of your counter. Therefore, I should seize the opportunity to "realize my entrepreneurial dream through Taobao."
(2) Find a safe online bank. You must know that when you do business online, it is not a face-to-face transaction of money and goods. At this time, you must find a trustworthy online bank to solve the problem of collection and payment for us. Taobao authenticates you through real-name authentication. account and is a very trustworthy partner.
(3) Strive to get special recommendations from the website. When opening a small store online, I feel that this process is indispensable, because the product can easily arouse the interest of visitors and have a resounding store name. The layout and decoration of the store may be more important, so the "recommendations" on Taobao cannot be wasted. Showcase" function.
After applying for and completing the procedures for establishing an online store, you can usually get a second-level domain name belonging to the website as the store's URL. In this way, if you put your ten products on it, you can open a store for free, and you can use various conventional online marketing methods. If you use various methods to promote it, then the online store will have no choice but to become famous.
2. Product introduction and business purpose
1. Product introduction: Our store mainly deals in shell products, including shell necklaces, shell bracelets and shellfish accessories. They are mainly sourced from Zhanjiang, the most beautiful bay city in China. They are high quality and low price. They are naturally collected and slightly processed. , is the most beautiful handicraft.
2. Business purpose: Opening an online store has low start-up capital, low startup costs, flexible management methods, convenient and fast transactions, and can obtain good profit margins.
3. Market analysis
1. Market information analysis: In view of the current development of the Internet, online shopping has gradually become a trend. With the improvement of people's living standards, the consumption of luxury goods has also been greatly improved. From a comprehensive perspective, both in terms of market and products It seems that they all have huge development potential; with the continuous development of social economy, the consumption concept of modern society is transforming from basic material consumption to spiritual consumption, so we advocate human nature and fashion, constantly shape personality and charm, and pay attention to beauty and fashion. The pursuit of consumer electronics has become people's consumption concept in the new era, so the market prospects are still bright.
2. Social competition analysis: Looking at the current shellfish market, the competition situation is relatively sluggish. Opening the market under this situation is more about opportunities and opportunities, but we cannot underestimate the unspoken rules of this industry. After all, this industry must be able to It still requires more efforts to become a market, and there are very few competitors among similar products on Taobao, which gives it a greater advantage in the market.
4. Target market
Mainly targeting two target groups, one is the student group, because they are highly sensitive to fashionable accessories, and the products can not only show individuality but can also be given to each other; the other is friends who love the sea, this kind of target group will become the purchasers One of the main trends is that China has a population of 1.3 billion and not many people have seen the sea. Therefore, collecting and giving away shells are the best choices for "sea lovers".
5. Issues and details that should be paid attention to after opening a store
Opening an online store earns not only popularity, but also reputation among customers. On the Internet, every seller has a record of integrity. High credibility is crucial to the operation of an online store. All buyers will choose whether to buy your products based on credibility. Buyers’ praise of the online store is the most effective. advertise. Based on eye-catching products, excellent after-sales service is also an important weight to win praise. After selling the goods, you should contact the buyer as soon as possible, and send a delivery notification letter to the buyer as soon as possible after delivery. It is best to attach a photo of the package slip so that the buyer can clearly see the handwriting on it. and specific numbers and other information, which is important to attract "return rates". After the transaction is completed, you should also keep in touch with the customer from time to time and do a good job in customer management.
6. Fund budget
Although opening a store online has the characteristics of low start-up capital, low startup costs, flexible business methods, and convenient and fast transactions, money is still indispensable, so you must prepare small amounts of funds and be ready for transactions at any time.
7. Main person in charge
The legal person in charge of the "Beile Road" Taobao store is myself, and there is another partner who is responsible for purchasing and shipping, who is stationed in charge. Therefore, we are composed of two people, but I believe that with our joint efforts, Next, we will definitely succeed!
Opening an online store is an unknown gold mine for sellers. As long as they know how to utilize and develop it, it will bring great benefits. When doing online sales, put integrity first, guarantee quality, and treat every customer with sincerity. There will be more potential opportunities waiting to be tapped. E-commerce is not only global and comprehensive, but also local and industry-specific. Regardless of whether the business is large or small, this will be a very good development platform.
Those born in the 1980s who have dreams are more courageous to challenge the new era and create a new world.
;The above is all about the snack online store operation plan, the value of the college student innovation and entrepreneurship training program, and the related content of the snack online store. I hope it can help you.