Contents of this article
- 1. Creative analysis of Youlemei milk tea advertising
- 2. From what aspects should you start writing a paper for advertising copy analysis?
- 3. What are the evaluation criteria for good advertising copywriting?
- 4. How to write an analysis of the advertising copy of Liuliumei
Creative Analysis of Youlemei Milk Tea Advertising
1. Wow! This is what it tastes like!
2. Have a good mood every day!
3. xx, I give you good things with my heart.
4. xx, Tiantian walks into the rhythm of youth in your heart, cheers for the good taste!
5. A cold world. The cold milk tea brings you a cold enjoyment!
6. The refreshing milk tea makes you more passionate. concentrated!
What aspects should you start writing a paper on when analyzing advertising copywriting?
According to the implementation steps of film and television advertising, you can analyze it from the following aspects:
1. Advertising strategy, that is, the positioning of advertising performance. This is mainly appreciated from the segmentation of advertising. Analyze how the audience can accurately recognize the advertised product from similar products after watching this advertisement. For advertising strategies, the most concentrated expression is the advertising slogan, which needs to be carefully analyzed.
2. Picture creativity: analyze picture elements, such as audience, consumption patterns and environment, picture interpretation of strategies, etc.
3. Film and television content:
a. Actors and their performances; b. Shooting scenes; c. Composition and shooting techniques; d. Shooting stunts and post-production special effects performance; e. Art team: makeup, costumes and props; f. Lighting; g. Compositing and editing techniques; h. Film tone and color; i. Music and dubbing.
These film and television contents are details that need to be considered for every advertisement. If you analyze them carefully, you can judge whether the advertisement is good or bad. Of course, this is based on the same production methods, such as film shooting, high-definition shooting, ordinary tape shooting, three-dimensional animation, two-dimensional animation, etc.
4. Advertising. If you have the information on advertising, you also need to analyze its market effect from the perspective of advertising. If it is just appreciation, you don’t need to consider the problem from the perspective of marketing promotion. It is often difficult for you to know the placement arrangement of this advertisement (it should be all corporate secrets).
What are the evaluation criteria for good advertising copywriting?
1. Whether the copywriting is accurate and standardized, and whether the theme is highlighted
Whether the language expression in the advertising copywriting is standardized and complete, whether the language used is accurate, and whether it conforms to language expression habits. Try to be as popular and popular as possible, and avoid using unfamiliar and overly specialized words.
2． Concise, concise and concise
Whether the advertising copy is concise, concise and summarized in the use of text and language. Because concise and concise advertising copy can help attract the attention of advertising audiences and quickly remember the advertising content, using short sentences can also prevent readers from being disgusted by lengthy sentences.
3． Vivid and vivid, showing creativity
Whether the advertising copy is vivid and able to attract the audience's attention and stimulate their interest. When creating copywriting, whether to use lively, novel and unique language and certain images to match it.
4． It is smooth, catchy and easy to remember
Whether the language of the advertising copy is beautiful, smooth and catchy, because it is easy to identify, remember and spread, thereby highlighting the advertising positioning, well expressing the advertising theme and advertising creativity, and producing good advertising. Effect.
If you want to know more about copywriting techniques or copywriting-related questions, you can send me a private message~
How to write a copy analysis for Liuliumei advertising
Advertising copywriting analysis should focus on verbs, colloquial language, and concise copywriting:
1. Copywriting is dominated by verbs
Anyone who deals with words should understand that every word has its associated part of speech. There are verbs, nouns, adjectives, pronouns, prepositions, conjunctions, etc. From the analysis of part of speech and grammar, subject-verb-object phrase sentences are undoubtedly the type of sentences that use the least number of words, are the shortest, and are most able to explain things clearly among all sentences.
2. Colloquial language of copywriting:
Copywriting is different from literary creation. Being easy to understand is the biggest requirement for copywriting. On this basis, use other methods to reflect your selling points. If the content of the copy is obscure and confusing, few people will be willing to read it, let alone continue to read it.
Therefore, colloquialism is very important! In addition, as mentioned before, the role of copywriting is communication. At this level, colloquial expressions can also shorten the distance with consumers.
3. Keep the copywriting concise:
The function of "brevity" is to avoid bloated sentences, avoid readers' resistance, and avoid the loss of patience. When expressing the selling points of your product, if you don’t have a better way, you might as well list the selling points directly and try combinations. Gathering all the selling points, looking for their internal connections or associations, and organizing the copywriting can often achieve considerable results.
Extended information:
1. Copywriting is to highlight the selling points of the product and reflect the value of helping users solve problems. It would be too arrogant to hide the product's selling points like guessing or hide-and-seek. Therefore, clearly write down your core and tell users the problems that can be solved, with more sincerity and less routine.
2. The role of copywriting is communication. At this level, colloquial expressions can also shorten the distance between you and consumers. 6-15 words is a conclusion reached after a lot of argumentation and data analysis. If the number of words in a sentence exceeds 15 words, readers often cannot find the key points and become bored.
The above is all about the analysis of good advertising copywriting, the creative analysis of Youlemei milk tea advertising, and the related content of good advertising. I hope it can help you.