Contents of this article
- 1. Interpretation of small pot of tea logo design
- 2. Resume of Wang Xiaofei’s mother Zhang Lan
- 3. Current CEO of South Beauty Group and husband of actress Big S
- 4. How imagination disappears
Small pot of tea logo design interpretation
A good company logo should have the following points
1. It must look good! This is what Kongling has always advocated. As designers, we are to create beauty. If the designed things are not beautiful, even if they have thousands of meanings, so what?
2. It is highly identifiable, no matter how gorgeous and beautiful it is, if others can’t tell what it is, it is useless. The design should be based on the characteristics of the industry. For example, in the financial market, the best identification may lie in financial products.
3. Have your own unique style and do not resemble other company logos, especially your own peers.
4. It’s easy to remember. There are so many companies nowadays, so there are so many logos that appear in people’s eyes. It seems mostly wishful thinking to let people remember you all at once. Therefore, it is best to have both Chinese and English on your logo. Name, even if people don’t remember the picture of the logo, they still have a chance to remember the name of the logo. ***
Resume of Wang Xiaofei’s mother Zhang Lan
In 2008, the International Olympic Games, which is held every four years, was held in Beijing, China. It can be said to be a very glorious thing for such a global sports meeting to be held in China. Of course, it is an honor for the people of Beijing. At the same time, it is a responsibility that cannot be slacked off. Many leaders in the service industry are also rushing to present the brands they have created to the world. Thousands of companies began to participate in the bidding work a year before the Olympic Games, which is where At that time, South Beauty began to enter the international spotlight.
As a Sichuan cuisine catering company, it was very difficult for South Beauty to enter the international spotlight. At first, founder Zhang Lan did not have much confidence to compete with those companies that already had high international reputation, so in the first round During the bidding, South Beauty did not participate. Because one of the bidding companies was eliminated midway, according to the standard process, another company needs to be invited to participate. After the Olympic Organizing Committee, South Beauty entered the list of many invited companies.
After becoming a bidding company, South Beauty did not have any special advantages among many bidding companies. However, it repeatedly stood out and was finally selected as the only Chinese food supplier for the 2008 Beijing Olympic Games. This was a good result. In fact, it is all due to the hard work and efforts put in by Zhang Lan and their team.
Since South Beauty entered the bidding team later than other companies, it was very urgent for them to prepare in time. When there were only ten days before the bidding deadline on February 7, they began to exceed the deadline. Other teams had been preparing for a heavy workload for two or three months. Faced with this situation, the South Beauty team did not panic. Instead, they listed the work plan, clearly divided the work, and went all out.
The full name of the bid invitation agreement is "Olympic 2008 Beijing Olympic Games Competitive Negotiation Document". The document is printed on A4 paper and is about 3 centimeters thick. Just the title is difficult to understand at once, and the content is even more difficult. At that time, the South Beauty team "studied for three days to understand it." The reason why I use "gnaw" is because it is indeed no easier to read than professional textbooks. There is a thick pile of documents, all of which are forms and standardized documents that need to be filled in. Although there are detailed instructions for filling in, new concepts and professional terms are everywhere. . Therefore, the bidding process gave them a big disincentive from the very beginning.
In addition to the fact that the document is too professional to chew, Bi also has to write specific plans focusing on several major areas such as organizational operations, market development, supply node connection, logistics support, food safety, and emergency plans. Seven categories of people served by the Olympic Games: International Olympic family VIPs, Olympic Organizing Committee officials, media reporters, ticket holders, individual federation (IF) technical officials, athletes and referees, volunteers - each category of people has different needs Service standards and procedures.
The most important category is undoubtedly the first category. The so-called "International Olympic Family VIPs" include heads of government, business leaders, and the world's top sponsors who have long-term cooperation with the Olympic Games. Regardless of food safety or service quality, all It is set to the highest standards and requires extremely thorough and detailed requirements, which is a big challenge for South Beauty.
A group of young people in South Beauty who have no experience but strong learning ability, understand and digest, ponder and write, trying to understand the positioning of each group of people, to understand their needs, and start after understanding the needs. Develop standards, refine processes, refine processes, and implement guarantees. From writing in blocks to splicing and integrating, from revising and polishing to proofreading and typesetting, after nine sleepless and dark days and nights, they completed the bidding document for the Olympic Games. There were eight sets of printed products, with a total of 16,000 pages. Regardless of the difficulty or The thickness is comparable to that of a doctoral thesis.
At the bidding meeting on March 5, 2008, when South Beauty took out eight thick tender documents, many people were shocked on the spot. Some bidding teams said that their tender documents only had a few pages. Guan Wan defeated other teams, and then went through a series of actual inspections. South Beauty successfully defeated many Western food companies and became the first choice for catering services in the Olympic Games. Chinese food also entered the international spotlight, laying the foundation for subsequent listings.
After South Beauty became known to the world, Zhang Lan, the founder behind the company, was also promoted to the international stage and became a leader in the Chinese catering industry. Zhang Lan founded South Beauty alone and made it international The sight also became something of a legend. The reason why South Beauty has been so smoothly recognized by the public can be said to be the painstaking efforts of founder Zhang Lan. Of course, South Beauty's "going abroad" is also the society's recognition of Zhang Lan's ability.
Zhang Lan was born in 1958 during the Cultural Revolution. When she was young, the wind of the Cultural Revolution blew everywhere, and everyone who was blown by the wind suffered to some extent. Her father was in Zhang Lan was labeled as a rightist before she was born, and her father and mother were forced to separate. Later, her mother remarried, and they began to live with her stepfather. Soon her mother was also decentralized, and the family left Beijing. Her stepfather also followed her mother to the decentralized area. .
Zhang Lan’s stepfather was very strict with Zhang Lan’s education, and her life was all quantified. The stepfather made a schedule for her, which he personally typed out with a small bamboo ruler. From getting up to going to bed, The schedule is specific to every minute: get up at 6:00 in the morning; clean the car from 6:00 to 6:15 - his 28-inch bicycle is as valuable as today's "Mercedes", from the bell to the chain, it must be polished and shiny That's it; wipe the table from 6:15 to 6:30... During the whole process, there is a stopwatch ticking. The learning content is also strictly quantified. I copy thirty big characters every day. After I become proficient, I increase the number to fifty, and when I become more proficient, I increase it to a hundred. As soon as I complete it, I start increasing the amount.
Stepfather’s self-contained form management and quantitative management have subtly become the code of conduct in Zhang Lan’s heart. The requirements for efficiency and quality are implemented into large and small actions in life. Because of her stepfather's strictness, Zhang Lan was trained to work resolutely and resolutely, and also cultivated her habit of focusing on work, which further sharpened her perseverance. These points have also become Zhang Lan’s essential qualities for starting a business in the future.
After being devolved, the family has been living in the countryside. At the end of the Cultural Revolution, many people with connections were transferred back to their original places. At that time, Zhang Lan’s mother was already suffering from severe rheumatic heart disease. She was ill and had not received the order to be transferred back. Zhang Lan had been a person with ideas and courage since she was a child. She did not tell anyone, evaded the fare privately and took the train back to Beijing, relying on the fact that she was the daughter of Commander Yan, who was responsible for deploying decentralized personnel. Because of the relationship between classmates, he worked hard to get his mother's transfer order to return to Beijing.
After returning to Beijing, she began to live a normal life again. Her mother's illness began to gradually improve. They found her father and brother, whom they had lost contact with during the Cultural Revolution. Her mother and stepfather also gave birth to a younger brother for her. , although her parents could not form a complete family again, Zhang Lan was very satisfied.
After graduating from university, Zhang Lan also lived an ordinary life of working to support her family, getting married and having children. The life trajectory was not special. After giving birth to her son Wang Xiaofei, the relationship between husband and wife also had conflicts. It was here that At that time, a turning point in her life occurred. The wife of her distant uncle who immigrated to Canada became ill. After his uncle returned to China, he saw that Zhang Lan was hardworking and capable, so he expressed the hope that Zhang Lan could go with him to Canada to take care of her aunt. Zhang Lan was also confused at the time. After a long time, I finally chose to go to Canada.
In addition to taking care of his sick aunt in Canada, Zhang Lan always paid attention to the opportunities around him. After his aunt recovered, he left his uncle's house and worked as a waiter in a restaurant, and later went to work for a wealthy family in Canada. As a nanny, with her hard work and diligence, she quickly gained recognition from her employer. However, she knew that working part-time in a foreign country was not a long-term solution, so she set a goal: to earn 20,000 yuan and return to China to start a business. Missing her son and her hometown, she barely left any rest time for herself. She worked several jobs at the same time, earning 20,000 yuan at a faster pace, and soon returned to the place she missed.
Before she decided to start a business, she had obtained immigration qualifications, but in the end Zhang Lan chose to return to China to start a business. After returning to China, she began to select a business direction, and finally settled on the catering industry, because she was a master in the catering industry. A skilled person can do it easily. It is very difficult in the early stage of starting a business. From choosing a location and renting a house, to choosing a brand, choosing a name, recruiting people... every step is not easy. Zhang Lan does every step personally. After experiencing After all the difficulties, Zhang Lan opened the first Sichuan restaurant "Alan Restaurant".
After the establishment of Alan Restaurant, Zhang Lan’s life became very busy. She rarely spent time on her family. At the same time, she also paid a huge price for her work. She rarely got along with her son. Wang Xiaofei was studying After finishing junior high school, she went abroad to study alone. Zhang Lan only gave her son a living allowance every month that could barely support his life. Her younger brother also joined Alan Restaurant to help.
Because she offended evil forces in the business world, Zhang Lan was also repeatedly made difficult by the underworld. However, for Zhang Lan, who has a cheerful personality and an optimistic heart, these small disasters are nothing. Her life is the most fatal. The most unforgettable disaster was when her brother was killed because of the Alan Restaurant. Zhang Lan's younger brother suffered from rickets due to malnutrition since childhood, so Zhang Lan loved his half-brother very much. The two had a great relationship. In the end, a group of Beijing gangsters wanted to rob Zhang Lan, the owner of Alan Restaurant, and Zhang Lan happened to go abroad. Seeing that Wang Xiaofei escaped, her brother eventually took the knife for her, which left an indelible shadow on Zhang Lan's life. Zhang Lan also became depressed because of this, closed Alan's Restaurant and other clubs and restaurants, and entered seclusion. state.
After countless depressed days, Zhang Lan was finally reborn and decided to re-create a Chinese food brand of his own. After making some money from operating Alan Restaurant and other hotel chains, Zhang Lan began to research stocks. When she started her second business, the money could already become her start-up capital. Zhang Lan once again followed the steps of the previous one, re-establishing the brand, designing the logo, choosing a location and renting a building... and opening a new chapter in her life. What was founded this time was South Beauty, which later went international.
Beauty Jiangnan has grown from a rudimentary Chinese food brand to a global international brand. It has experienced countless growth and reforms. From a team of several chefs and one boss at the beginning, to thousands of outstanding talents later It is not an easy journey for a large team managed by highly educated and highly qualified young people. From this, we can also see that the founder Zhang Lan has strong personality and entrepreneurial ability.
In 2008, Zhang Lan's South Beauty began to get involved in the capital market. Dinghui bought 10% of South Beauty's shares for 200 million yuan. After that, it attracted the attention of the capital circle and became the prey of many capitalists. In 2011, South Beauty began to work on the listing. However, due to the special nature of the industry, the listing work did not go so smoothly. In order to go public, Zhang Lan also gave up her Chinese nationality and chose to immigrate to an unknown small country. After the successful listing, South Beauty became a capital to make quick money. Tools, Zhang Lan's chairmanship rights were also emptied, and South Beauty lost its original appearance and the original intention of the original founder.
Zhang Lan’s entrepreneurial career has shown her to be a very capable and charismatic woman, and she is also a very qualified entrepreneur. However, in the end, the country she built with so much hard work was ignored by others. , It is indeed because she has many problems herself. From the beginning of establishing Alan Restaurant to the final entry of South Beauty into the capital market, Zhang Lan is a person with very strong feelings and emotions. In the early days of entrepreneurship, she relied on her full of feelings to attract people Many excellent partners came to start the business together. In the middle of the business, she chatted and laughed with the employees, and cared about the employees' lives, families and even personal emotions. These things are very valuable for an entrepreneur.
But in the end, the success was defeated by emotion. Zhang Lan was fooled by investors twice, but chose to believe them again twice. The first time, because the investment company lacked funds, she tried to use South Beauty shares as collateral for a loan to buy it again. I bought shares of South Beauty and went back and forth to invest in the company without paying a penny. However, due to time, we couldn't reach an agreement and the cooperation was finally ended. Once again preparing to go public, the previous investor played the emotional card. The investor invited Zhang Lan to his home where he would not invite anyone except his closest relatives, and gave Zhang Lan an antique bowl that he had treasured for many years. , Zhang Lan fell into the same pit again, and this time she could not escape the trap of capital. In the end, her power was eclipsed and the company's image collapsed. Zhang Lan also lamented: It is difficult to be a woman, and it is even more difficult to be a female entrepreneur.
In fact, the capital market is not as empathetic as industrialists. They only focus on performance. If the performance cannot be achieved, they will use any means to achieve it. If industrialists and capitalists talk about emotions, they will undoubtedly give away their country to others, which is doomed to failure. ’s ending, Zhang Lan’s entrepreneurship and “unemployment” also taught us a good lesson: feelings are a good thing, but only if they are used on the right people.
The current CEO of South Beauty Group and the husband of actress Big S
Recently, there was news of a marriage change between Big S and Wang Xiaofei. Could it be that the ten years of loving couple drama was just a show?
Big S said that the divorce procedures for the two were in progress; Wang Xiaofei said that she had "no knowledge"; Xu's mother said that her daughter was speaking out of anger and would persuade Big S to think calmly. This is a divorce incident in which the parties involved are not unanimous.
Looking back ten years ago, Big S and Wang Xiaofei got married in a flash marriage. The "Discipline Inspection Committee" of the entertainment industry, Wang Gongzi, was not optimistic about the couple, saying that Big S worshiped money and married into a wealthy family.
By the way, Wang Sicong also laughed at Wang Xiaofei for not having much steel in his big pocket. Because the criteria for Wang Xiaofei to be named one of the "Four Young Masters in Beijing" were not based on assets.
Back then, when Big S and Wang Xiaofei got married, the whole of Taiwan seemed to be getting married to their daughter. Everyone was counting on their fingers: Wang Xiaofei's family has a family wealth of nearly 3 billion, right? Fortunately, Big S is not bad either. With the savings from filming and intangible assets such as fame, he can earn 1 billion no matter what!
A few years after Big S got married, the wealthy husband's family was no longer prosperous. South Beauty failed to go public, and her mother-in-law Zhang Lan lost control and left the board of directors. Regarding Zhang Lan's financial crisis, Big S said "face it together" .
Wang Sicong stepped on Big S again and said she was "going to faint in the toilet from crying."
Previously, Big S also spread to "sell the house" to help Wang Xiaofei pay off her debt! Because Wang Xiaofei's business failed, there were reports of business failure and layoffs.
Looking back at the Wang family, the beauty of South Beauty is no longer the same. Wang Xiaofei is not a business material, and her business capabilities need to be strengthened, all relying on the name and traffic of the big marketing s.
For example, the tea drink launched by Wang Xiaofei was endorsed by a big S, but it failed to create sparks;
Wang Xiaofei opened a hotel in Taiwan, called S HO TEL, and there were photos of big S on the walls of the lobby. Everyone knows that this is "Big S's husband's hotel" . However, due to the shutdown of the epidemic, business suffered dismal losses.
That's why the big S sold her house to save her husband. Netizens speculated that this was one of the factors that caused the marriage of the two to change.
As for the big S's family affairs, they are constantly being sorted out and become chaotic. As outsiders, we are not allowed to comment casually. Putting aside the rights and wrongs of their marriage, let's review how the "Beautiful Jiangnan" that the Wang family was originally proud of fell from the altar. What kind of person is Big S’s mother-in-law Zhang Lan? Reading on the road here will reveal them one by one for you.
Zhang Lan, a strong woman, made a counterattack from a little-known "little person" to a successful entrepreneur worth 2.5 billion. What is regrettable is that it only took 15 years for South Beauty, created by Zhang Lan, to come to an end from its glory.
Zhang Lan once published an autobiography "My Nine Lives". Faced with the huge ups and downs in life, Zhang Lan never gave up hope easily. She competed with foreign capital for several years and integrated her emotions and experiences into this book to speak out to society. .
1. Go to work illegally and return to China to start a business
When she was young, Zhang Lan was determined to make changes in her life and came to Canada resolutely. Although I have a university degree, it is not easy to find a job abroad.
In desperation, Zhang Lan could only choose to work illegally to make money. She once washed dishes in a restaurant and carried hundreds of kilograms of pork.
In 1991, 34-year-old Zhang Lan returned to her motherland with US$20,000 saved by working part-time. Six months later, she invested 130,000 yuan and opened a Sichuan restaurant called "Alan Restaurant" in Dongsi District, Beijing. "Food is the most important thing for the people, and there are always opportunities in this industry."
Zhang Lan does have a business acumen. After nine years of operation, Zhang Lan completed the accumulation of original capital. In 2000, "Alan Restaurant" changed its name and became "Beautiful Jiangnan".
From the beginning, Zhang Lan's positioning of South Beauty is high-end and high-quality Sichuan cuisine. If you want to be a high-end brand, store location is very important. It must be near the circle of high-end people. The first store of South Beauty is located in Guomao, where business people gather. Word-of-mouth communication among business people is the most effective, and the consumption conversion rate is also higher.
Zhang Lan invited designers from the Shanghai Opera House to help design the LOGO of South Beauty, a facial makeup. This idea is taken from the face-changing character Liu Zongmin in Sichuan Opera. He is a general under Li Zicheng. Among the people, is also known as "Wu Wealth God", which has an auspicious meaning.
As for the most important chef, Zhang Lan also spent a lot of money. The chief chef she invited had once been the personal chef of a national leader. Not only was he rich in experience, he also brought a team of more than a dozen chefs. Many of them became the mainstay of South Beauty.
In April 2000, South Beauty Guomao store opened and became an instant hit. On the first day, the turnover was close to 20,000 yuan, and the investment cost was recovered in just three months. South Beauty successfully fired the first shot. By the spring of 2003, South Beauty had opened 11 stores in Beijing.
By 2008, South Beauty had opened more than 30 stores nationwide. This year, Beijing ushered in an international event, the Olympic Games. South Beauty seized the opportunity and worked hard in all aspects. Fortunately, it was selected by the Olympic Organizing Committee and became the only Chinese food supplier, showing its face well in the international community.
This year, Zhang Lan also invited internationally renowned talented designers to help him design a splendid "Lan Club". Taking advantage of the Olympic Games, he invited dignitaries and celebrities from all walks of life to visit. There are more than 300 famous paintings from the Baroque period hanging on the ceiling of the club, and more than 30 VIP rooms are surrounded by 900-meter-long giant oil paintings. A crystal cup costs tens of thousands of yuan, a chair costs 180,000 yuan, and a crystal lamp costs 5 million yuan. They are all precious treasures.
Zhang Lan
It can be said that during the Olympic Games, South Beauty and Orchid Club stole the show. Zhang Lan also won the "Beijing Outstanding Citizen Award" that year and was the only private entrepreneur among the winners. Since then, South Beauty has become more famous. When talking about South Beauty, it means high-end and international style.
2. Capital enters the game and gets caught in the whirlpool
In order to expand the scale of South Beauty and realize Zhang Lan's dream of going public, Zhang Lan introduced CDH Investment and signed a "gambling agreement."
CDH invested approximately 200 million yuan in South Beauty and holds a 10.526% stake in South Beauty. However, South Beauty must complete the listing within the stipulated four years, that is, by the end of 2012. If it fails to do so, Zhang Lan can only redeem her shares "out of her own pocket."
In 2011, Zhang Lan failed in his bid to enter the A-share market and faced a "bump" in the Hong Kong stock market. At the end of 2012, the central government rectified the "three public consumption" and implemented the "eight regulations", which dropped a bomb on the high-end catering industry. The market situation took a turn for the worse, directly affecting South Beauty's IPO in Hong Kong.
Internally, Zhang Lan wanted to give Dinghui an explanation; externally, she had to endure the tremendous pressure from public opinion. Under heavy pressure, she made a decision that she deeply regretted and introduced another investment institution, CVC.
In April 2014, CVC acquired 82.7% of South Beauty's shares, including 10.5% of CDH's previous investment, leaving Zhang Lan with only 13.8% and 3.5% of the shares held by employees. After CVC entered South Beauty, all board members including Zhang Lan withdrew.
But I never expected that CVC’s design was not just about letting out rumors of acquisition and forcing South Beauty to sell it to itself. A year later, as South Beauty's performance continued to decline, there were more and more conflicts between the two parties.
According to Wang Xiaofei on Weibo, on the seventh day of the Lunar New Year in 2015, CVC hired more than 20 people to steal official seals and beat employees at South Beauty's headquarters. Zhang Lan rushed back from overseas after hearing the news, but was also placed under house arrest.
By June 2015, the two sides were completely at odds. Because when CVC initially acquired the company, it spent less than 90 million yuan, and the remaining one billion yuan was borrowed from banks. The collateral for the loan was South Beauty's equity, and not only its own 82.7%, but also Zhang Lan's 13.8% was secretly pledged by it.
In June, CVC defaulted on a bank loan and mortgaged its equity in South Beauty to the Hong Kong consulting company Baohua Consulting Company. It wasn't until the company was taken over that Zhang Lan learned that the equity was pledged.
Zhang Lan said that CVC’s use of highly leveraged loans to acquire companies is a “white wolf with nothing”. This European private equity firm has made a hostile takeover of a Chinese company. After emptying the company, it still “sue the bad guys first”, which is simply lawless. CVC applied to the Hong Kong court to freeze Zhang Lan’s personal property. In March 2019, Zhang Lan was sentenced to one year in prison by a Hong Kong court for contempt of court.
What is right and wrong between the two parties must be determined by the court. But South Beauty's defeat is already certain.
3. From the glory to the end of Beauty Jiangnan, what did Zhang Lan do wrong?
For South Beauty, the seeds of crisis seem to have been planted early.
South Beauty has obvious shortcomings in its business strategy. The stores are concentrated near office buildings where white-collar workers gather. It is difficult to make reservations at noon and there is insufficient customer flow at night. Moreover, they have not done a good job in updating menus, adjusting dishes, etc.
A friend of mine is particularly reluctant to see Beauty Jiangnan. The name sounds like Zhejiang cuisine, and the description says it is Sichuan cuisine. The logo looks like Beijing cuisine, and when the food is served, it looks like Northeastern cuisine. Anyway, it makes people confused. Without refined management, South Beauty's single-store growth has become a big problem.
Single store growth is insufficient, what should we do? The group has to rely on opening new stores to achieve growth. However, for a high-end catering brand, opening new stores is not that easy. It must have a good location, a certain number of customer groups with enough spending power, and dishes that are relatively standardized without losing the characteristics of Chinese food. Otherwise, it will be difficult to maintain the high-end style.
Originally, in 2010, Zhang Lan planned to open 300 to 500 new stores within 3 to 5 years. However, the actual pace of opening stores was far from that fast. Moreover, even this pace of store opening still caused a series of problems.
In 2011, a large number of food safety issues broke out in South Beauty, including the use of recycled oil, dead fish being passed off as live fish, and tableware being only washed but not disinfected, etc. Negative comments came one after another.
Looking at South Beauty, its crisis public relations is also very poor. For example, after the news about dead fish being replaced with live fish came out, it did not apologize or comfort. Instead, it said that it always attaches great importance to food quality and safety issues and will not arise. That kind of dead fish for live fish phenomenon.
Zhang Lan's autobiography said that South Beauty introduced an information system as early as 2000, which can not only trace the source of food, but also control the production process, and accurately count the ingredients of every day, every meal, and every dish down to the gram.
If South Beauty's management is really that strong, then just show the data directly, why bother covering it up? Consumers who originally went for the hotel's brand and were willing to pay high premiums are faced with controversial food safety issues. Such high-end brands may only make themselves less and less valuable.
Finally, let’s look at this positioning: a high-end restaurant chain. "High-end" and "chain" seem to be a bit inconsistent. You want to capture high-end consumer groups. These people have never eaten anything or seen anything? Is it worth going to a high-end South Beauty restaurant and eating endlessly in different cities? If you want to seize the consumption upgrade of the middle class, it will be difficult.
China's middle class has long been overwhelmed by housing prices, education and medical care. Consumption upgrading means that the categories of consumption are more abundant, not that the price of consumption is more expensive.
You, South Beauty, sell a few dishes on a big plate for hundreds of dollars. What else is more affordable than eating you? Not to mention that in the group buying war after 2010, high-end catering brands such as South Beauty also participated. It's really a bit inconsistent to say that it is high-end while giving everyone discount coupons for group purchases.
If South Beauty wants to take the high-end catering route, it is destined not to be a business with a wide audience. No matter how rich people are, they only eat three meals a day. If South Beauty wants to open more branches and broaden its audience, if it cannot guarantee quality and service, it will inevitably lose real high-end customers.
It can be said that South Beauty has always been hesitant between these two paths, and in the end it wasted precious development time.
Typesetting|Liangshan
Reading on the road: Doctors from famous universities around the world read a good book intensively in 30 minutes.
How imagination disappears
This situation seems to have been going on for a long time
Open any app on your phone, and what will be pushed are explosive analyzes and insider interpretations of the same current event from the same angle. News and hot topics are all flying together, and they are dull and boring
Newly launched electronic products, with their logos covered, it’s impossible to tell which brand they are, but they all shout the same slogan: insist on innovation
Real estate construction is becoming more and more similar, and the standards for choosing a spouse are becoming more and more uniform. , and even starting a business are jumping into the same trend, as if the entire society has entered a highly industrialized state of mass production in an instant
Children are learning to draw and dance, and are improving their "artistic accomplishment" and cultivating their imagination. But whenever you have any whimsical ideas, you will be taught by parents and teachers to be down-to-earth, pragmatic and conscientious
Adults are comparing, competing, and striving to live up to the "favored one" in the eyes of others. The standard of success is not determined by oneself, but from Find comfort in the praise and recognition of others
Elderly people worry about their adult children, their living standards, and the quality and quantity of their grandchildren. Of course, the latest health care products must not be left behind
Everything is done step by step, children live for their parents, and parents live for success. No one thinks about what they want for themselves, and imagination disappears in this impetuous environment
There is no distance in my heart, all I see are other people
I was very worried that I would fall into this kind of doom, so I tried every means to avoid this vicious cycle. Gradually, I seemed to notice something strange. People who have lost their imagination have Several important characteristics
When seeing an unfair thing, shouting and venting anger
When hearing a different piece of music, one feels contempt and refuses to accept it
Not even a touch of appreciation After tasting it, he started to file a complaint against the merchant
...
As long as a person has normal facial features, what he receives from the outside world is the absolute fact, but whether this fact is the truth needs to be Use your brain to conduct a second review
When you hear a new generation idol release a new single, you feel that the musical elements in it are mixed, the lyrics are unclear, and the mouth opening is like how today's singers sing, claptrap.
Or, a guy with a light taste went to Sichuan and ordered a slightly spicy dish. After eating it, his taste buds exploded and he drank two bottles of ice water to cool down his tongue. Then he complained to the boss that the dish was too spicy.
One did listen to the song and the other did eat the food, but both of them directly regarded the fact that the senses were received from the outside world as the truth, killing the room for imagination and logical thinking on the spot, and shamelessly This kind of lazy behavior is known as true temperament. Bah
The level of creation of that electronic music song has reached the top international level. If you want to listen to it or not, just shut up
Going to a Sichuan restaurant is so spicy that you can’t stand it. If you want to eat it or not, just shut up
If you always regard the facts you feel with your five senses as the truth, more and more people will shut you up. Over time, you will not only lose your imagination, but your language skills may also deteriorate
It means personal consciousness and Behavior is largely influenced by the people around you, and individuals will gradually transform the opinions of the group into their own.
The mantra of this kind of people is "Everyone thinks so, and I think it makes sense, so..."
Does it feel familiar? Many people buy cars, buy houses, get married, work and other major life events. There are actually people who have said this, so you can imagine its far-reaching impact
All your beautiful fantasies about the future have turned into "they said...". What's even worse is that you haven't had time yet. Fantasy, they painted a beautiful landscape picture for you. No matter how much you imagine, the shadow of this picture will always be in your mind. It is as disgusting as watching a TV series and being spoiled
Regarding this, I have a method. Learn from
and define all gatherings and exchanges between two or more people as MLM sites. You yourself are an undercover agent sent by the police
Your task is to find out the parts of their views that are contrary to common sense and write them down in a small book. In the notebook, record the ideas and methods that are not problematic in the big notebook
After the party, mark the loopholes in the small notebook with bold and red notes. You must not be brainwashed by these contents in the future
Memorize the novel ideas or plans recorded in the notebook overnight, and expand them into new reserves of your own knowledge base, so that you can efficiently deal with more "MLM" scenes in the future
Over time, not only will your decisions not be affected by the group, , even your decision-making contains wisdom from all directions, integrating it
More and more giants such as Douyin, Toutiao, and NetEase are pushing messages to your brain one after another. The purpose is to make the brain stop thinking and swipe according to their rhythm. These influencing mechanisms are explained thoroughly in popular science articles, so I won’t go into too much detail.
The key to the question is, after reading this information, what did you output?
Your own opinion?
My own happiness?
I kept saying "hahaha" like a fool, but after a sleep there was no trace of it.
Continuous output is a very important process, equivalent to a personal summary. What kind of idea did you have at a certain stage and time? Will this idea change in the future? How will it change? Isn't this series of steps a process of self-examination and self-understanding?
No one can understand it as well as others. Understand yourself.
How to understand?
Two words: question, answer
Example:
Question: What is the meaning of understanding yourself?
Answer: Maybe to make yourself more open-minded and happy
Question: What is the meaning of being open-minded and happy?
Answer: Maybe to make your body and mind healthier
Question: What is the meaning of being healthier physically and mentally?
Answer: Maybe in order to create a more tacit cooperation between the various organs, nerves, and cells in your body, so that you can better serve yourself
Question: My organs serve me What's the point of being good?
Answer: Maybe your worldly life can better serve the greater whole.
Question: Why should I use my life to serve the greater whole?
Answer: Maybe they are just like your organ cells. They have no purpose because they don’t know each other, but they serve you through exquisite and tacit cooperation.
You may also be an organ in this world, born without any purpose, fully cooperating with others without understanding the ultimate purpose, to achieve a purpose beyond our understanding.
Q: So what is the purpose of this beyond our understanding?
Then use your imagination...
The above is all about the Sichuan restaurant logo, the interpretation of the small pot of tea logo design, and the related content of the Sichuan restaurant. I hope it can help you.