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Contents of this article
- 1. Why can’t I see cosmetics on the official website of Macy’s Department Store in the United States?
- 2. What is the business area of the world’s largest department store?
- 3. How to identify the authenticity of Saint Laurent clothes?
- 4. macy's US official website entrance
Why can’t I see cosmetics on Macy’s official website?
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What is the business area of the world's largest department store?
1 The world's largest department store is Macy's, located in New York, USA (***/)
Macy's is the largest department store chain in the United States, with its flagship store located at Harrods, 34th Street, Seventh Avenue, New York City Herald Square, which was billed as "the world's largest store" when it opened here in 1902. Today, 105 years later, Macy's has opened more than 800 branches around the world, and the title of "World's Largest Store" is still well-deserved.
In 1858, Rowland Hussey Macy founded R. H. Macy & Co.. At first, it was just a chic restaurant on the corner of 14th Street and 6th Avenue in Manhattan, New York. A small dry goods store, no one thought at the time that this small store would suddenly emerge in the next few decades and become the aircraft carrier of the American retail industry.
At the beginning of the store, Lorand Heather Macy designed a red five-pointed star logo for his store. On the one hand, he commemorated his past days as a sailor, and on the other hand, he hoped to achieve greater achievements. . On the first day of opening, Macy's department store's turnover was only US$11.06. By the end of the year, its turnover had reached nearly US$90,000. The subsequent revenue performance was like a helicopter ride. By 1877, Macy's was promoted to a comprehensive department store, growing in size and becoming more and more prestigious in New York.
In November 1902, Macy's moved to Harold Plaza at the intersection of Broadway Avenue and 34th Street and began attracting shoppers from all over the world. By 1924, Macy's Department Store expanded further. Its main store building almost covered the entire Seventh Avenue, with a store area of more than 1 million square feet (approximately 90,000 square meters), winning the title of "The World's Largest Store".
In 1918, Macy’s had annual sales of $36 million. In 1922, the department store's stock went public, followed by a series of mergers and acquisitions: in 1923, it acquired LaSalle & Kocks in Toledo; the next year, it acquired DAVISON-PAXON in Atlanta; in 1936, it acquired WACKER's BAMGERGER'S. In 1945, the company expanded westward and purchased the O’Connor Moffatt Company in San Francisco. In 1946, it created the first department store flower show in California, which became the beginning of the store’s current annual perfume promotion in the cosmetics department.
On December 19, 1994, Federated Stores, another American retail giant, acquired Macy’s, creating the world’s largest high-end department store. Alliance Department Store operates more than 400 department stores and more than 157 specialty stores in 37 states in the United States. Macy's has become a branch of Alliance Department Store.
However, the "Macy's" brand is too famous. After investigation, the company's executives found that consumers have a very high degree of recognition of the Macy's brand. Therefore, in the next few years, "Alliance Department Store" will All the more than 240 branches acquired were renamed back to Macy's.
In March 2005, "Alliance Department Store" once again wiped out all its regional stores and changed its name to Macy's. The number of Macy's stores increased to 425 across the United States. In September 2006, MAY Department Store merged into the company, and all branches were renamed Macy's. So far, Macy's has become an American retail aircraft carrier with more than 800 branches.
Macy's has always been an innovator and has created many "firsts" that have changed the American retail industry.
First, Macy's was the first retailer to promote women to senior executive positions, a first in the business world.
Secondly, Macy's Department Store pioneered the revolutionary approach of the "one-price" pricing system, which ensures that all products are sold to every customer at the same price nationwide. At the same time, it also pioneered the promotion method of advertising in newspapers and marking the prices of special products.
Thirdly, in terms of product innovation, Macy’s was the first store to introduce tea bags, Idaho baked potatoes and colorful bath towels, which can be said to lead the trend of lifestyle fashion. It was also the first retailer in New York City to hold a liquor sales license.
These "firsts" have made Macy's department store more and more famous and popular with consumers.
The annual Macy’s Thanksgiving Day Parade has become a highlight of New York culture.
In addition to making outstanding achievements in the retail industry, Macy's also created the famous "Macy's Thanksgiving Day Parade". ”
In the 1920s, many of Messi’s employees came from Europe. To celebrate their new life in the United States, these new immigrant employees organized the first Christmas parade in 1924. The parade included balloons, bands, zoo animals, etc., attracting tens of thousands of people.
Due to the popularity of this parade, it has since become a tradition in New York and has evolved into today's annual Macy's Thanksgiving Day Parade, becoming another highlight of New York culture.
Attachment: Strauss, founder of Macy's
Strauss (Nathan Strarus) was born in a Jewish family in Germany in 1848. Before he finished elementary school, he immigrated to the United States with his family and settled in the south of the United States. . Due to a difficult family life, he only completed the first grade of junior high school after arriving in the United States, and had to drop out of school to make a living in society. When he was 14 years old, he came to New York from the South and worked as a child laborer in a store.
Although Strauss did not read much, he was deeply influenced by traditional Jewish education at home. From an early age, the seeds of life struggle were sown in his mind. He understood that the Jewish people had been persecuted for more than two thousand years, had lost their homeland for a long time, and had to rely on others to live. It would be difficult to survive without any skills. To this end, like most Jews, he started his own business by learning culture and mastering technology. With such goals and will, we will have all kinds of perseverance to overcome various difficulties, and we will be able to think of various ways to open up paths for survival and development. This is what the saying goes, "Nothing is difficult in the world, as long as there are people who are willing." Strauss was a man of great determination and perseverance. He started working as a shop boy at the age of 14. He was not afraid of hard work and low status. He worked diligently during the day and studied culture by himself at night.
Strauss was diligent in work, good at learning, and did everything neatly, so his boss appreciated him very much. First, he was transferred from a handyman to a bookkeeper, and then he was made a salesperson, sales department manager, and finally he was made the manager of the company. After more than 20 years working in various store departments, he is very familiar and experienced in store retail work. At the same time, he knows the market well and understands the laws of market development and change. In addition, we have close ties with various manufacturing companies. More than 20 years of work, especially the last 10 years as a store manager, gave him some personal savings. At this time, he believed that the time had come, and in 1896 he and his brother raised funds to open their own small department store, named "Mays". Since Strauss had long been an expert in retail stores and had a wide range of supply and sales channels, everything went smoothly after the opening of Macy's Department Store and the business developed rapidly. In a few years, Macy's developed into a medium-sized department store and gained a certain reputation.
Strauss is an ambitious entrepreneur. He is not satisfied with the achievements he has made and is determined to make Macy's a first-class department store in the United States and even the world. He carefully studied today's market trends and then worked with experts to develop his own development strategies. He believes that the market is still divided into two types: (1) Seller's market, which is a market in which sellers have an advantage. In areas or eras with backward production, goods are scarce in the market and demand exceeds supply. Sellers have no worries about sales and buyers have little choice. (2) Buyer's market, the market has rich and colorful products, oversupply, sellers compete fiercely with each other, and strive to get rid of their products, and buyers have a broad choice. Strauss believes that the U.S. economy is developed and the U.S. market is undoubtedly a buyer's market. This is why the saying "The consumer is king" is popular in the United States.
In view of this, Strauss concluded that today's market is customer-oriented, and the difficulty faced by enterprises is not how to produce products, but how to sell products. In short, a firm's primary efforts focus on marketing. If an enterprise cannot sell its products in a surprising and winning way, its performance will inevitably be poor, and it may even be eliminated from the market. In today's marketing work, it is not enough to just rely on high-quality and low-price strategies. New concepts and methods of modern marketing must be used as weapons and various sales strategies and tactics can be used to attack and retreat and respond well. In order to make Macy's department store prosperous, Strauss developed a series of salesmanship. The characteristic of his salesmanship is "low-pressure salesmanship", that is, the salesman must stand in the customer's position and serve the customer. Benefits, introduce the benefits brought by purchasing a certain product, and arouse customers' interest in purchasing. Therefore, he requires the company's salesmen to have 10 knowledge points about the product (the background information of the product, the appearance of the product, the composition of the product, the manufacturing process, the use of the product, serviceability and durability, the protection and use of the product, price and type, the company's history and policies, competitive products); salespeople must be good at using different strategies for different customers; they must have the ability to take advantage of opportunities to suggest sales (suggesting to buy related products, suggesting that you can save money by purchasing needed products in large quantities) Save time and money, recommend buying high-end products, recommend products that the company is promoting and developing, recommend substitute products, etc., and act according to the situation); sales must be good at discovering future customers (using various existing list information, tracking customers who inquired about the company, similar products, etc.) Product market research, cooperation with salespeople from other industries, introductions to groups and friends, use of exhibitions, observation and speculation, etc.).
With the development of market competition, Messi Company has successively launched the "Gifts to Consumers Method", "Consumer Competition Prizes Method", "Gift Points Method", "New Product Field Performance Method", "Product Display Method" Promotion methods such as "room" and "fashion show" have effectively promoted the sales of various commodities.
Strauss understood that enterprises are all about people. No matter how good the sales method is, if the quality of the people in the enterprise is not high, good methods will not be implemented or good results will not be achieved. Therefore, he attaches great importance to the training and education of the company's employees, and formulates various requirements and standards for all types of employees. Only those who pass the assessment can take up the job. This ensures the quality of the company's sales services and wins customer satisfaction.
Strauss pays special attention to the company's image in his operations. In order to establish the first-class image of Messi's product quality among customers, various products it operates are marked with Messi's trademark. If the customer is not satisfied after purchasing, they can get a refund or exchange.
After more than 30 years of operation, Macy's Department Store grew from small to large and eventually became the largest first-class department store in the United States and even the world at that time. Strauss also became the world's leading rich man at that time. Strauss passed away in 1931, and Macy's Baihua Company was continued by his descendants, and it remained a well-known large company in the United States until the 1970s. Unfortunately, after entering the 1990s, due to various reasons such as poor management, it was unsustainable and had to be closed in 1993.
How to tell the authenticity of Saint Laurent clothes
Saint Laurent clothes can be purchased through the following channels:
1. YSLBeauty official website. If you want to buy Yves Saint Laurent beauty products overseas, you can first check out YSL Beauty's US official website, UK official website, etc. The discounts on the official website are quite good, and the quality of the products on the official website is more guaranteed. It sells its entire line of products online, with product pricing lower than domestically and often with promotional offers, making it a popular website for overseas shopping.
2. YSL official website. YSL's official website mainly sells clothing, bags, accessories and other products. Many new clothing items are sold exclusively, and bags and clothing are heavily discounted. There are often special sales and single-product promotions
3. Macys. Macys is one of the four major department stores in the United States. It sells a variety of men's, women's and children's clothing, shoes, bags, cosmetics, jewelry, home furnishings, watches and accessories covering all major brands. Macys official website often has major brands Brand promotional activities.
4. SaksFifthAvenue Fifth Avenue. Saks Fifth Avenue is one of the top department stores in the world. It sells a variety of mid-to-high-end brand department stores online, including clothing, shoes and hats, accessories, beauty, 3C, etc. There are discounts on some big brands all year round. The biggest feature is the color of the discounted products. Basically complete in size and shape. The biggest selling point is that there are some unique items sold in limited quantities only at SaksFifthAvenue.
macy's US official website entrance
Nowadays, more and more women like to buy cosmetics online, but the choice of domestic online shopping platforms is limited. The most commonly used ones are Taobao, JD.com, etc. As everyone knows, there are many shopping websites overseas. For example, Macy's US official website is a popular website for overseas shopping. Which is the entrance to Macy's US official website? What should I do if I cannot log in to the Macy's US official website?
Macy's is one of the four major department stores in the United States. It has a high reputation in the United States and even the world. The company's product range is very rich. Macy's US official website entrance can be opened by clicking (***), but it can only be opened in an overseas network environment. Otherwise, the page will display Access Denied after opening.
If you cannot log in to Macy's US official website, you can try to use Edge browser/Firefox browser + plug-in to access the external network. Now Macy's official website also supports direct shipping of some products to China, but the national card cut-off is very serious, so you can try more.
Everyone remembers that to enter Macy’s US official website to place overseas shopping orders, you need to register first, and you can only place orders after successful registration. Another thing you should pay special attention to when entering Macy's official website in the United States is that you need to switch the country after entering, so that you can see all the products on Macy's official website. The operation method is also very simple. Scroll to the bottom of the Macy's official website homepage and you can see the [go to U.S. site] button. You can switch to the United States through this button.
The above is all about the Macys US official website, why I can’t see cosmetics on the US Macy’s official website, and Macy related content. I hope it can help you.