Body
Contents of this article
- 1. What are the development prospects of image designers?
- 2.
- 3. Personal live streaming business plan sample
- 4. Where can I get personal image design in Dalian?
What are the development prospects for image designers?
What are the development prospects of image designers?
With the improvement of economic level, the improvement of people's aesthetic ability, and the rapid development of fashion industries such as beauty, makeup, and clothing, professional image design is no longer just a treatment that celebrities and fashionistas can afford. Nowadays, image designers are becoming more and more popular. Coming closer and closer to people's lives, image design is now not limited to film, television, stage and other artistic expressions. It is in line with the saying "art is brought to life, life is made artistic", now more and more ordinary people, business elites, white-collar workers, etc. are entering into image design when attending important business activities, various gatherings, and interviews. In the studio, professional image designers can tailor-make the image that best suits you.
It is precisely because of the popularity of the image design industry that more and more people choose to study image design when planning their careers, become a professional image designer, and get a decent and high-paying job. What kind of profession is an image designer? What are the development prospects of an image designer? These questions have troubled many friends who want to learn makeup. Broadly speaking, image designers need to use various design methods according to the customer's own situation to package the customer's overall style, clothing matching, color, makeup, hairstyle and other aspects to make the overall look more perfect. There are many skills that image designers need to master, and mastering these skills requires systematic training at professional training institutions.
Although image design started late in our country, with people's unremitting pursuit of beauty, the market demand is getting bigger and bigger, showing explosive growth, becoming a career that aspiring young people dream of. Nowadays, various beauty companies, cosmetics companies, photography and styling studios, makeup and styling training schools, etc. need to recruit a large number of image designers. At present, the main service targets of image designers are various successful people, middle and high-level managers, celebrities, models and other high-income groups. Therefore, the salary flexibility of image designers is extremely high. If you want to master the image design technology well, you can work here. It is not difficult to earn high wages in one industry.
If you are interested in the profession of image designer, you must take action. It is impossible to achieve anything by just thinking without doing. If you want to succeed, you need to choose a professional school like the Image Design School to hone your makeup and styling skills.
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Sample personal live streaming business plan
Personal Image Design Business Plan Sample 1
Part 1 Executive Summary
1. Basic situation of the enterprise
Our company is a company being established that specializes in personal image design. With the continuous improvement of people's living standards and the continuous advancement of reform and opening up, more and more people realize that improving personal image can actually help improve interpersonal relationships and achieve career success. Different from the existing image design companies targeting celebrities and actors, we target the market at graduating college students and white-collar workers to help them shape their professional images.
To this end, we plan to locate the company on Wenyi Road, a densely populated area with universities and commercial residences. Young people here can better accept modern personalized services and ensure that they can conveniently Come to our company for packaging.
We have a group of excellent color and clothing professional designers who can provide customers with a set of image design plans based on their temperament, style, personality, preferences, and financial affordability, and based on Customers demand long-term service relationships. We also have a group of managers who are passionate and dedicated to running this company. xxx is an excellent marketing expert, and she will serve as the company's marketing director; xxx is a financial expert, and she will serve as the company's financial director. In addition, we have retained legal counsel.
2. Investment arrangement
The establishment of the company requires renting an office building of 200 square meters. Since it is located on Wenyi Road, the monthly rent is 30,000 yuan. , together with decoration and equipment costs, a total investment of 500,000 is required. Several managers have invested a total of 200,000 yuan, and still need to raise 300,000 yuan. External investors can obtain 40% of the shares, and we will use secondary financing to repay this investment within 5 years.
We estimate that the company’s revenue in the first year can reach 228,000, and the investment payback period is about 4 years.
Part 2. Market Analysis
1. Service demand survey: Through a sample survey of college students and white-collar workers, we found that 35% and 50% of people respectively said that they need someone to design their image for them.
Hangzhou currently has more than 30 colleges and universities, with about 300,000 college students. It is estimated that it will reach more than 300,000 in XX. In XX, the provincial college graduates and postgraduates will reach 96,000 people. As the employment pressure increases, it is very important to leave a good impression on the interviewer. I believe that more and more college students will join our company. Nowadays, more and more white-collar workers have taken off their professional attire and put on clothes with full personality, which are the so-called "Friday casual clothes". However, after all, going to work is different from going shopping or at home, and we cannot let it go unchecked. As far as office attire is concerned, it must be generous and decent, with a sense of fashion, but not overly ostentatious. This gives our image designers another opportunity to display their talents. It is estimated that about 60,000 white-collar workers will choose professional designers to design for them.
2. Price demand survey:
Due to limited financial strength, the price that college students can afford is quite different from that of white-collar workers.
As shown in the figure above, the price that college students can afford is below 1,000 yuan, mainly 300 to 500 yuan, while white-collar workers are concentrated around 1,000 yuan. We will work out different plans suitable for them based on their different spending abilities to meet their requirements to the greatest extent.
3. Competition survey:
According to our survey, in Hangzhou, the vast majority of image design companies focus on corporate image, As for product image, there are only a few companies that are really engaged in personal image design.
Mao Geping Image Design Studio, Love Story Image Design Center, etc. are targeted at famous actors and high-spending groups, charging thousands of yuan, and there is no direct competition with us. For example, Love Story Beauty Plaza is located on Wulin Road, with a business area of 1,300 square meters. The square has three floors: the first floor is the customer reception area, hairstylist hairdressing area and technician work area; the second floor has a spacious shampoo area, professional beauty area and underground training area. Specifically targeted at the fashion crowd, its main business is beauty and hair design. Our company mainly provides customers with overall image design solutions, and provides different services based on the requirements of different customers, that is, "personalized services." Including color, clothing, manners, body shape and other aspects of service content.
The other image design studios are actually additional businesses of beauty salons or clothing stores. They have not yet formed a scale and have little impact. Therefore, it can be said that the image design market for ordinary people has not been explored yet. The following table shows our competitive position:
Competitors
Comparison Mao Geping Image Design Studio Love Story Image Design Center Small Image Design Studio Alluring Sun Image Design Company
Market positioning actors and high-consumption groups Fashion crowd < x3> Individuals College graduates and white-collar workers
< x3>Charging level (average) above XX yuan, about 1,000 yuan Around 400 yuan Around 400 yuan
Service content Make-up and clothing Beauty and hairdressing <x3 >Beauty salon or clothing Color, clothing, appearance, body shape
4. Market forecast (market size, market prospect and growth trend analysis)
<x3 > Purchasing Power Forecast of Services: In this new When the service is put into the market, consumers are not yet familiar with it, and we formulate the design plan based on the economic strength of the customer. Therefore, the purchasing power of the initial customers is weak, or they may not choose the full set of design plans. Select just a few of them. However, after a period of promotion, consumers will gradually become familiar with the service and realize that only a complete set of designs is the most effective, and the customer's purchasing power will increase.
Forecast of service content: As image design services gain popularity, the company will appropriately expand its business and carry out various training activities based on customer requirements. Such as training to beautify the body, training to improve temperament and demeanor, etc.
Market share forecast: The image design companies currently established can be said to have seized the opportunity in the field of image design. What is certain is that more companies will want to enter. Taking a share of the pie, our company's advantage is to provide customers with excellent services for 5 to 15 years or even longer from the year they graduate. The key is to let all college students understand and trust our company. Our goal is that every time people look in the mirror, they can think of the Alluring Sun. It is estimated that our market share can reach about 30%.
Resource forecast: Human resources are the source of our company's development. With the increase of customers, we will definitely hire more mid-level and senior designers and designers. According to our survey, there is one image design school in Hangzhou, two in Shanghai, and more than 20 in Beijing and Guangzhou. We believe we can select outstanding new design stars from them.
5. Marketing plan:
Marketing strategy: We put forward the slogan "Beauty is actually cheap" in view of the limited financial strength of college students. This allows them to psychologically eliminate price concerns. For the white-collar class, we will adopt "customized marketing", treating each customer as an independent market, and conducting marketing mix according to the specific needs of the individual to meet the specific needs of each customer.
Pricing strategy: We do not have a unified price, but we have a clear price package. That is, the prices of services containing different contents are different. For college students, they often only need the design of clothing and appearance, while white-collar workers need a full set of design solutions. Therefore, the pricing is different. Our service is a contract signed on a scheduled basis, and the customer pays us 50% of the total amount for customer service. After the expiration date, the customer will conduct a comprehensive evaluation in accordance with the contract between the two parties to see whether the services we provide to the customer have created value for the customer. If the customer feels that our service is of no value, the user can request a full refund. Establish a membership system and provide different discounts (20% off and 10% off) according to seasons and years.
Promotion methods: In view of the particularity of this service, our marketers must change the image of ordinary marketers and have a certain temperament and demeanor to represent the image of our company. We will send salesmen to universities and enterprises to sell face-to-face with consumers, hold regular lectures and promotion meetings; provide free color and clothing designs for some consumers, and give away small gifts with our company's phone number and address printed on them for free. ; Contact associations and clubs in major universities and become sponsors to build the brand; establish good public relations with enterprises.
Establishing long-term service relationships: For our company, a major factor in stabilizing and increasing market share is to establish long-term relationships with customers. By compiling customer files, establishing a customer information network, conducting customer evaluation and analysis, and paying attention to customer needs, especially complaints, to improve customer satisfaction and loyalty. What is more important is that customers can feel happy and dignified in our company. Image design often involves sensitive aspects such as the customer's appearance and body shape, and it is necessary to serve customers without hurting their self-esteem.
Establish partnerships with major beauty salons, department stores, and fitness centers: In order to make customers feel convenient, we will purchase appropriate clothing according to customer requirements, or provide guidance on beauty salons. It is necessary to cooperate with the corresponding institutions to achieve a win-win situation and help transform competitors into collaborators.
Part 3 Operations and Management
The following figure is the company’s organizational chart:
<x3 >Shareholder structure:
Current major shareholders of the company:
Shareholder name Capital contribution Amount Capital contribution form Share ratio Contact information
xxx80,000 yuan in cash 40%0571-88922371
xxx80,000 yuan in cash 40%0571-88922371
xxx40,000 Yuan Cash Exchange 20%0571-88922313
General Manager:
Name__xxx___Gender___Female___Age____30____ Place of Birth____Zhejiang___
Degree____Master____Professional____Investment_____Professional Title____Intermediate____
Graduation institution _____Tsinghua University____Registration location_ __Hangzhou_____ Contact Number__
Chief Designer:
Name___xxx__Gender Female Age_28_Place of Place_ Huzhou, Zhejiang_
Degree___Master____Professional__Fashion Design__Professional Title__Senior Fashion Designer__
Graduation institution__Paris Saint-Martin School of Art__Residence of residence__Hangzhou__Contact number__
Other personnel with important responsibilities for the development of the company
Name_xxx_Gender_Male__Age_35__Place of Place_Ningbo, Zhejiang_
Degree_Master_Major_Design_
Graduation school_Singapore Institute of Image Design__Registration address_Hangzhou, Zhejiang___Contact number__
Company directors and principal There are no family relationships among managers, and there are no related business or family management issues in the company; there are no or potential conflicts of interest between the company’s directors, managers and key employees.
The company has 13 full-time employees and 3 part-time employees. Full-time staff includes designers, accountants and statistical analysts. General Manager xxx is also in charge of human resources and is also responsible for training and guiding the company's sales staff. xxx will serve as the project design director and chief image designer. xxx will continue to analyze the development of the industry and customer needs, formulate activity projects that meet market needs, and be responsible for the company's advertising and publicity business. The merchandising duties will be handled by one regular employee and will be run by three regular salesmen in the mornings and evenings. Two temporary employees assist with phone calls and answer customers' questions.
Several managers have signed a contract stipulating that they will serve the company for at least five years from the date they join Allure Sun; if any one leaves the company in the future , then you will not be able to engage in business competitive with the company within five years from the date of departure. In fact, these original founders invested a lot of manpower and money in establishing the company and they will be committed to building a successful image design company.
Remuneration:
The salary income of the three founders in the first five years is set at 30,000 yuan/year, which is equivalent to the current position in this industry Staff salary levels are slightly lower. The salary of other full-time employees will be calculated according to different positions based on the sum of commission and basic salary based on the number of customers they bring in, as well as various additional benefits (such as medical care, life insurance, etc.); those who have worked for more than one year can enjoy two weeks of vacation per year. . Part-time employees will be supervised by a supervisor and will be paid $5 an hour. Based on the experience of relevant experts, our salaries are competitive in the region.
Incentive plan:
Cultivating high-quality employees in this industry is one of the ways to retain old customers. The training of formal and temporary salespeople will be an ongoing effort. Management intends to provide employees with extensive program training and orientation. Our employees will receive training including: product knowledge, business hours, telephone conversation skills, understanding of membership contracts and company rules and regulations.
Our training program is more systematic and formal than our competitors. Excellent personnel can be sent to famous universities for further studies; an upgrade and elimination system has been established so that every employee can see opportunities for promotion; branches will be opened after 3 or 5 years so that outstanding designers and marketers have the opportunity to become supervisors.
Human Resources: We can work with colleges and universities to establish a program to recruit student employees. This program will allow the company to maintain a pool of young, enthusiastic temporary employees who can work for two to four years. Year.
The company's legal affairs will be handled by Hangzhou Haitong Law Firm, which has rich experience and good reputation.
Part 4 Enterprise Operation Plan
Select location: xxxxxxx
Business hours: morning 8:30～11:30; 1:30～7:30pm
Open 9 hours a day.
Service introduction:
Qingchengzhiyang will adhere to the artistic concept of "keep up with the times and create life" and follow the "customer-oriented" "Principle, comprehensively and meticulously understand each customer's own needs, feelings and lifestyle, and tailor-made personalized image analysis and implementation plans from aspects such as clothing, makeup, hairstyle, body language, etiquette, etc.
Clothing consultants will help customers analyze and sort out their wardrobes, formulate purchase plans based on their budgets or conduct accompanying shopping; professional image consultants < x3> The main job is to create a perfect overall image, and establish a matching personal image based on the customer's body shape, size and other appearance characteristics, as well as the customer's actual needs, age, occupation, personality, lifestyle, etc. A idiosyncratic personal style that clearly distinguishes one person from others. And match them with various occasions to design different images for them.
Detailed content:
Exquisite decoration design
Personalized hair design and healthy body shape Design
Personal best clothing color matching design in public places self-expression skills design
Facial features makeup design personal body design
Contemporary clothing design, sound charm design, etc.
Generally speaking, image design can include three major aspects.
First, facial makeup styling.
Facial makeup can be divided into facial makeup methods
Facial correction makeup method,
Skin beautification makeup method,
Skin correction makeup method
<x3 > Beautiful makeup methods for eyebrows, eyes, nose, lips and other parts,
Corrective makeup methods for eyebrows, eyes, nose, lips and other parts.
Second, hair design and modification.
Hair design can be divided into hair design,
Modification techniques for special hair quality.
Third, clothing and apparel design.
Clothing design can be divided into clothing design,
clothing matching and accessories wearing.
Development plan:
Adopt a membership system
At the beginning of the opening, in order to efficiently To convey information to our target market, we will sign advertising contracts with several radio stations that are popular among students. The advertising cost of the radio is estimated to be 500 yuan per half minute (prime time). We will also contact the associations of various universities and send out our advertisements in their promotional letters. Let them know the benefits of membership.
Where can I get personal image design in Dalian?
..You can't even see Wang Gang. But it's true. It's very nice there. The prices are a bit expensive at 128 and 158. And if you have to learn how to dress yourself, you won't have time to pay attention to you. If you want to learn how to dress yourself, I suggest you go to a beauty salon. After a few casual conversations at the beauty salon, you can find out how to dress yourself.
The above is all about the image design room pictures, what are the development prospects of image designers, and the related content of the image design room. I hope it can help you.